MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
Marketing School - Digital Marketing and Online Marketing Tips
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The Role of SMBs in Advertising Ecosystems
This chapter explores Paramount's launch of a new advertising platform specifically for small to mid-sized businesses, enabling them to buy ads directly. It highlights the significant impact SMBs have on the advertising ecosystem, particularly in influencing costs for larger competitors.
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