Key Marketing Concerns for 2024: AI, Tracking, and Political Advertising

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) MrBeast's mega influencer video lessons
• (06:20) Paramount ads manager brings TV and AI-powered creative to smaller businesses
• (08:17) Top CMO concerns for the rest of 2024 
• (15:59) That’s it for today! Don’t forget to rate, review, and subscribe!



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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu