Marketing School - Digital Marketing and Online Marketing Tips Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
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Aug 14, 2024 
Join Eric, a savvy content creator focused on agency growth, and Neil, a digital marketing expert, as they dive into innovative strategies for B2B revenue generation. They emphasize the power of long-form content and the rising significance of organic social media. The duo discusses the art of building partnerships with other agencies and how AI is reshaping SEO dynamics. Additionally, they highlight crucial tactics for successful ad campaigns and effective client relationship management. Tune in for insights that can elevate your marketing game!
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Prioritize LinkedIn Case Studies
- Publish long-form case-study style content on LinkedIn rather than starting with blogs, podcasts, or YouTube for B2B lead gen.
- Use LinkedIn posts to demonstrate expertise and directly generate B2B revenue through visible case studies.
Follow Your Audience, Not Tradition
- Choose the channel where your specific audience already spends attention instead of following a single 'best' channel.
- Blogging is saturated and lower-attention today, so prioritize platforms with concentrated audience attention.
Young Agency Owner Grew Via Twitter
- A 21-year-old Columbia grad built a $2M agency mainly by posting creative feedback and ad creative on Twitter.
- His example shows short-form social can directly win agency clients when the audience matches the service.