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Marketing School - Digital Marketing and Online Marketing Tips
Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
Aug 14, 2024
Join Eric, a savvy content creator focused on agency growth, and Neil, a digital marketing expert, as they dive into innovative strategies for B2B revenue generation. They emphasize the power of long-form content and the rising significance of organic social media. The duo discusses the art of building partnerships with other agencies and how AI is reshaping SEO dynamics. Additionally, they highlight crucial tactics for successful ad campaigns and effective client relationship management. Tune in for insights that can elevate your marketing game!
20:35
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Quick takeaways
- Selecting the right platform for long-form content, such as LinkedIn case studies, can significantly enhance lead generation efforts.
- Building strategic partnerships with other agencies fosters collaboration and service complementarity, improving overall client value and offerings.
Deep dives
Choosing the Right Long-Form Content for B2B Marketing
When starting long-form content to generate business leads for a marketing agency, the selection of the medium is crucial. The conversation highlights that traditional blogging may not be as effective today due to saturation, suggesting other formats like LinkedIn case studies might yield better results. The emphasis is on identifying where the target audience is, as focusing efforts on channels where potential clients are active increases the likelihood of engagement and lead generation. A specific example mentioned is a young agency owner who successfully used Twitter to build his business by sharing creative insights, illustrating the effectiveness of choosing the right platform.
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