In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Introduction to the Agency Owners Association Call
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(00:56) Preferred Medium for Long-Form Content
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(02:04) The Importance of Organic Social Media
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(03:29) Building Strategic Partnerships with Other Agencies
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(05:45) The Shift from SGE to AI Overviews in Paid SEM
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(10:41) Managing Client Relationships and Demonstrating ROI
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(14:23) Key Factors for Successful Paid Ad Campaigns
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