Marketing School - Digital Marketing and Online Marketing Tips Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
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Aug 23, 2024 Discover the cutting-edge marketing tools of Q3 2024, including Overlap for repurposing YouTube content and Zaymo for in-email purchases. Explore how timeless strategies like live events and email marketing continue to deliver impressive ROI. Unpack the importance of authenticity in branding and the need for tailored content across diverse platforms. Learn about innovative hiring solutions amidst a competitive landscape and tips for creating engaging, bite-sized marketing pieces.
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Content Repurposing with Overlap
- Repurpose YouTube content into smaller clips for platforms like Twitter, Threads, and LinkedIn to increase reach and engagement.
- Use a tool like Overlap to easily find and create high-quality clips with effective titles.
In-Email Purchases with Zaymo
- Use Zaymo to enable customers to purchase products directly within emails, boosting conversion rates.
- Be aware of potential deliverability decreases, but the increased conversions often outweigh this.
Live Events and Webinars for Lead Generation
- Leverage live events and webinars to generate leads and connect with your audience.
- Restream webinars to multiple channels, even if viewership seems low, as they can still produce valuable leads.