Marketing School - Digital Marketing and Online Marketing Tips

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Tool That'll Change Your Business [00:40] The sales tool is technically for anyone with a team that runs sales or presentations. [00:55]  The tool is called “Gong”. [01:10] Our mutual friend, Mike, told another friend who told Neil. [01:25] Eric heard about it a similar way. [01:43] Gong is a sales coaching tool. [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are. [03:07] Gong has a call recorder function that makes this possible. [03:22] It helps you train your team in less than two weeks. [03:35] It decreases onboarding times. [04:10] The tool is not just for managers. [04:16] Team members can listen to their own calls. [05:30] It’s all about getting the team to review their own work and increase self-improvement skills. [05:54] Gong pulls transcripts and points out issues. [06:10] It will also show your talk time ratios. [06:39] That’s it for today! [06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work? [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them. [01:01] Just because you spend money, doesn’t guarantee revenue. [01:30] Back at Treehouse, Eric paused ads when he first got there. [01:50] Pausing campaigns allows you to look at the data and determine what the issues are. [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions. [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on. [03:50] This will give you an idea about what your direction should be. [04:40] In most cases, you should be retargeting. [04:55] Facebook recently gave you the ability to compare your ads to competitors. [05:15] If your Facebook ads stall out, change your ad and messaging. [05:30] People have banner blindness. [05:36] that’s all for today! [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunter to find emails for the right targets. [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information. [03:40] HubSpot’s website grader will grade your website. [04:00] If you can build a linkable asset, you will get a lot of people linking to your content. [04:22] You can try to buy a linkable asset. [04:31] Don’t just focus on links, but also social shares. [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up. [05:10] Start a conversation about sharing your content. [05:29] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Compete in a Saturated Market [00:38] Neil recently released version 2.0 of UberSuggest. [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money. [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million. [01:39] Google does over 100 Billion in ad revenue. [01:50] I found their models were all wrong, so I just released it all for free. [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing. [03:00] Most people don’t use all the features from each service, so take the best ones. [03:40] The main differential in Neil’s product is that it is user-friendly and free. [04:15] Learn from what other people are doing. [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software. [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region. [05:28] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO? [00:40] Neil hasn’t updated in over a year. [01:00] You should probably adjust once per quarter. [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves. [01:50] Neil optimized his own website. [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors. [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests. [03:12] Optimize your title tags using Clickflow. [03:30] When you do it manually, you don’t get reminders. [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off. [04:08] The messiest sites have the worst on-page SEO. [05:21] Check out the product Neil prefers to the WP Engine. [05:37] That’s all for today! [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog. [03:30] Once again, reference the Content Reusage Framework to repurpose your work. [04:03] Step 6: Have a content calendar. [04:15] Once the content is out, you promote it. All of this should be in the calendar. [04:52] That’s it for today! [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title. [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks. [01:20] Clickflow is a subscription service that charges monthly or annually. [01:27] They are now making six figures in less than ten months. [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work. [02:20] He did a lot of cold outreach. [02:30] He emailed people with the subject line, “Feedback”. [02:45] He targeted websites he thought would be a good fit and had good rankings. [03:02] People actually responded and bought the software off the cold email outreach. [03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool. [04:20] He used that money to help build the tool. [05:15] Eric met one of the Co-Founders of ClickFunnels. [05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar. [05:47] They also offered software and courses for free or little money. [06:00] Bundling the offer makes everything more valuable. [06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front. [06:50] It’s all about targeting the right audience. [07:04] Clickflow has a lower-level price to start. [07:20] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software. [07:50] Large companies like doing annual plans. [08:15] Eric landed some large companies through cold outreach. [08:22] They use a tool called Outreach, which automates your outreach. [09:05] If you use Datanyze, you put in search parameters. [09:25] LinkedHelper or Hunter will help you scrape private email addresses from LinkedIn. [09:55] Load the emails into Outreach and set up an email sequence. [10:50] You don’t need a built-in audience, you just need to do outreach. [11:20] That’s all for today! [11:37] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at Content Marketing [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases. [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game. [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites. [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased. [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”. [01:58] He got hit by a webmaster notification tool that said his content was spammy. [02:04] He realized a lot of people were spamming his form, so he cleaned it up. [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material. [03:19] It takes time to build a following and a lot of it comes down to promotion. [03:31] Content and links are the most important factors of SEO. [03:45] You have to figure out how to promote your site, product, content. Etc. [03:57] Promotion always matters. [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”. [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information. [05:00] Quality matters! [05:06] If your content sucks, you will lose your ranking. [05:45] Instead of hustling, create content about topics you like. [06:19] That’s it for today! [06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover what makes Southwest Airlines stand out in the crowded airline market. From their niche focus and unique hub-and-spoke model to striking a balance between efficiency and customer experience, there's much to learn. Tune in for insights on why titles matter, how engaging narratives can enhance marketing, and the importance of optimizing for efficiency while allowing for mistakes. Plus, hear about the fun atmosphere that keeps customers coming back, even if flights can be delayed!

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Conferences Will Lose You Money Unless You Do This [00:35] Most people attend the wrong conferences. [00:55] There are conferences where people are paying $20,000 to attend. [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI. [01:14] The audience may not be the right fit for your company. [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers. [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people. [02:51] This is a good way to control some of the outcome. [03:30] Focus on the smaller events, as it’s much easier to close a deal. [03:46] Get cards, get info, and follow up. [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell. [04:54] That’s it for today! [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.