Marketing School - Digital Marketing and Online Marketing Tips

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners [01:10] They promoted the podcast through email blasts. [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists. [02:03] The content tilt was that their podcast is about two guys who love marketing. [02:25] They haven’t missed a show for two years. [02:40] Consider what your spin is, in order to set yourself apart. [02:54] Eric and Neil are picky about their titles. [03:05] They love to create clickbait-y titles. [03:15] Appealing titles help you. [03:35] They check out other ideas through BuzzSumo to see what is popular. [03:45] They also see what is popular on YouTube. [04:18] Before they even record, they start with the title. [05:22] They look at their Libsyn stats. This will show you which episodes do well. [05:51] Based on this, they know which topics to use in the future. [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance. [06:30] The live event is a great offer to get more listeners. [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can. [07:32] If you are interested in corporate training, tweet at Eric. [07:44] That’s all for today! [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference. [01:00] When it comes to Amazon, there is a lot of “short-termism”. [01:20] When you work on Amazon, you do not control the customers. [01:45] Marketing has now moved to being an omni-channel approach. [02:20] Amazon is growing, but as it grows, there will be more and more competition. [02:35] Because of this, you need to diversify. [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue. [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason). [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel. [06:09] That’s it for today! [06:12] If you are interested in corporate training, tweet at Eric. [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase. [03:15] It’s a great way to increase conversions through directed push notifications. [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers. [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce. [04:30] It helps track shopping carts from device to device. [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe. [05:24] They have chat agents available 24/7. [05:36] Bonus: LandBot is a great landing page tool. [05:45] It’s another chat bot. [05:49] That’s all for today! [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to be rich in anchor text. [04:25] Neil spends more money on this than most people, which he admits is a way to cheat. [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher. [05:02] Build relationships with different sources. [05:20] That’s it for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at SEO [00:38] When Eric started doing SEO, he wanted to white and black hat stuff. [00:55] He made a website called Lightshow Videos. [01:10] WIthin a month or so, he was ranked #1 for lightshow videos. [01:20] However, it doesn’t matter where you rank if you don’t get any volume. [01:40] Neil’s first site was a job board. [01:47] He realized the sites that had the most amount of traffic, had the most pages. [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site. [02:05] He then started getting thousands of visitors per month. [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down. [03:00] Eric once made a website about getting rid of pimples. [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles. [03:30] Traffic slowly increased, but then remained stagnant. [03:50] Eric learned that you get what you pay for: quality matters! [04:22] Don’t get too greedy with link building. [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks. [04:41] Then he moved on to online casinos. [05:00] Neil would dominate rankings by backlinking to popular sites. [05:30] He was getting results, but it would only last for a couple of months. [05:55] The point is: Aim for long-term success. [06:09] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google) [00:45] The best alternative is Growth Hacking. [01:07] Amazon’s version of growth was undercutting everyone on prices. [01:20] Zappos version of growth was giving free fast shipping. [01:33] You have to get creative and figure out what others in your industry aren’t doing yet. [01:40] Eric and Neil know someone who does $150 Million in business a year. [01:55] His businesses come from channel partnerships or affiliate marketing. [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing. [04:28] Neil uses push notifications to get more traffic to his website. [04:45] It’s a simple way to get more repeat visitors. [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel. [05:40] Leverage what you have already. [06:04] Neil considers free tools a marketing play. [06:18] He gets over 5000 brand queries per day just because of his free tools. [06:35] That’s it for today! [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! [08:00] This live event is the ultimate growth hack. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Really Start a Podcast? [01:05] Podcasts often have listeners with high rates of income. [01:20] Do most people have time to create podcasts? [01:35] It is not realistic for most people to create a podcast. [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast! [02:30] The biggest factor for success is hiring out/offloading the work. [03:15] Neil loves blogging and is good at it. It comes more naturally to him. [03:35] Eric prefers podcasting. [04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve. [04:30] Make sure you have expertise in the field about which you are speaking. [05:02] The average podcast gets 191 downloads per month. [05:10] It takes times to build an audience. [05;27] Record in batches, don’t just do one per day. [05:30] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the secrets to crafting blog posts that grab attention and spark engagement. Learn how to format your content effectively with an eye-catching intro, body, and conclusion. Incorporate compelling headlines and visuals, and always back your claims with credible sources. Find out the importance of ending with a question to boost comments. Plus, get tips on promoting your posts and the significance of having someone proofread your work. Step into the world of blog writing and transform your online presence!

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat. [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers. [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise. [01:30] He saw some trends and bet everything on YouTube advertising. [02:00] If you are not hitting your numbers, your system isn’t working. [02:20] It’s important to perform drastic experiments. [03:10] Run traction meetings. [03:22] Within the meetings, always have an experimentation section for the content team. [04:30] The traction ICE model helps you break things down. [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy. [05:55] Changing it up is timeless wisdom! [05:56] That’s it for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Nail Your Social Media Marketing [00:37] Everyone thinks you need to do so much. [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media. [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends. [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content. [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content. [02:25] Neil has a Facebook group with thousands of members and they are all engaged. [03:16] At first, the Marketing School group wasn’t getting much engagement. [04:00] It’s important to create and then nurture your connections. [04:18] That’s it for today! [04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.