Are All Links Created Equal?

[00:27] Today’s Topic: Are All Links Created Equal?

[00:50] Think about it from an algorithmic perspective. Would you treat every link the same?

[01:05] No, because not all links are equal.

[01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.

[02:00] Instead of going for domain authority, go for the most relevant link.

[02:30] Getting contextual links these days is the most effective method.

[03:15] Don’t just link to one website. There will be diminishing returns.

[03:33] You also want the link to be rich in anchor text.

[04:25] Neil spends more money on this than most people, which he admits is a way to cheat.

[04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.

[05:02] Build relationships with different sources.

[05:20] That’s it for today!

[05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Are All Links Created Equal? | Ep. #809