Marketing School - Digital Marketing and Online Marketing Tips

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully [00:35] The #1 thing is not a marketing tactic, it’s people. [00:50] Without a great team, you are not going to grow your business. [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting. [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him. [02:16] Bill Gates said the first 20 people at Microsoft built the company. [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around. [03:15] Only hire people who are smarter than you and from whom you can learn. [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit. [03:47] Always test people out. [03:56] Make sure multiple people on your team interview each person. [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company. [05:05] Do indirect reference checks (basically, be a detective). [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information. [06:15] You have to have each person ask different types of questions in the interviews. [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview. [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves. [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries. [07:48] That’s it for today! [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take [01:08] #1: Keyword research. [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC. [01:40] This will give you an idea of the keywords that will drive traffic. [01:57] Keywords with a high CPC leads to higher revenue for you. [02:43] #2: Write skyscraper content. [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer. [03:35] #3: Share the content. [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content. [04:35] #4: Repurpose your content. [05:00] Reference the content reusage framework: spin your content off onto different mediums. [05:28]  #5: Start doing on-page SEO. [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords. [06:02: #6: Leverage the process you have created. [06:34] Go to ProBlogger and hire people to create your content. [07:04] #7: Expand internationally. [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs. [07:37] That’s all for today! [07:44] Tweet at Eric and let them know if you enjoyed this format. [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Compensate Marketers [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business. [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small. [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads. [01:47] In general, the best marketers are compensated in relation to their performance. [02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives. [03:12] Everything is driven by incentives. [03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there. [04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance. [05:00] That’s it for today! [05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions. [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming. [01:22] Within 90 days, you will see a change in impressions. [01:40] Eric has a cool webinar about his product “Clickflow”. [02:24] A lot of established companies suck at SEO. [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”. [03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements. [03:48] Patience is key! [04:23] Over time, SEO has become harder. [04:45] Overall, you need 2 full years to get things rolling. [05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau. [05:44] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less [00:40] On Wordpress alone, over 2 Million blog posts are being posted every day. [00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity. [01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better. [02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you. [02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results. [03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook. [04:15] If no one reads your content, it’s not going to rank. [05:10] That’s it for today! [05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire [00:38] This is about content collaborations (specifically on YouTube). [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day. [01:15] So, they made a video for a channel with 40,000 subs and vice versa. [01:25] They gained 150 subs from this collaboration. [01:56] This also works with webinars. [02:15] ConvertKit grew through collaborations and webinars. [02:50] Even podcasts are a great way to collaborate. [03:30] Think about what you can offer and make sure it’s a win for both sides. [03:42] You can also pay people for the privilege of collaborations or promotions. [04:15] This helped Neil boost his fan base. [04:16] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When Should You Give Up On A Lead [00:35] Once people opt-in, Neil “sells them” right away. [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close. [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes. [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone. [02:22] Stagger your communication, so you don’t badger people. [02:38] Texting works and people tend to respond better to that. [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue. [03:55] Acceptance rate from webinars are 100%. [04:20] Don’t give up on a qualified lead until they tell you to beat it. [05:05] If you want to call within one minute, get autodialers. [05:27] That’s it for today! [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it! TIME-STAMPED SHOW NOTES: [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board [00:41] It is a given that no matter what, more people will sign up to use social media sites. [01:25] Ad costs will go up the more people get on board. [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most. [03:00] It’s all about the keywords you use! [03:15] Whichever generates more clicks, generates more income. [03:26] Always test your copy and see what works. [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5. [04:22] You have to have good messaging that is targeted at your audience. [04:35] You need to test over and over. [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content. [05:28] Rotate your ad images and update your copy. [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere. [06:16] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap. [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”. [01:10] Pepsi went out of business a couple of times [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda. [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over. [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially. [02:55] Michael Jackson was hot in the 1980’s. [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad. [03:35] This one spokesperson boosted their sales. [03:55] Freemium and free trials are great ways to undercut your competitors and get more business. [04:45] Choose your spokespeople wisely. [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work. [06:07] That’s it for today! [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging! [00:39] International expansion is one of the largest sources of Neil’s traffic. [01:02] There is no competition on the internet outside of the English language. [01:22] Eric likes content expansion. [01:32] Convert your video ideas to a blog, then to a podcast, etc. [02:55] Neil gets a large percentage of his traffic from countries outside the United States. [03:20] Make sure you use Ahrefs Lang for international expansion. [03:45] Eric’s company has grown by 12% each month. [04:05] Once you have content that works for you, you can expand and grow your business. [04:12] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.