How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)

[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)

[00:36] Coke is still the biggest beverage company in the world and they have a larger market cap.

[00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.

[01:10] Pepsi went out of business a couple of times

[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.

[01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.

[02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.

[02:55] Michael Jackson was hot in the 1980’s.

[03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.

[03:35] This one spokesperson boosted their sales.

[03:55] Freemium and free trials are great ways to undercut your competitors and get more business.

[04:45] Choose your spokespeople wisely.

[05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.

[06:07] That’s it for today!

[06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) | Ep. #794