How to Keep Your Ad Cost Down Even As More Competitors Jump On Board

[00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board

[00:41] It is a given that no matter what, more people will sign up to use social media sites.

[01:25] Ad costs will go up the more people get on board.

[02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.

[03:00] It’s all about the keywords you use!

[03:15] Whichever generates more clicks, generates more income.

[03:26] Always test your copy and see what works.

[04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.

[04:22] You have to have good messaging that is targeted at your audience.

[04:35] You need to test over and over.

[04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.

[05:28] Rotate your ad images and update your copy.

[05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.

[06:16] That’s it for today!

[06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

How to Keep Your Ad Cost Down Even As More Competitors Jump On Board | Ep. #795