Marketing School - Digital Marketing and Online Marketing Tips

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do? [00:40] When Eric joined Singlegrain, their traffic was flat. [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content. [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales. [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong. [02:20] If a keyword has a high CPC, it means that the traffic is worth more. [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc. [03:30] You will start seeing revenue when you create funnels. [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword. [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you. [04:52] If you aren’t generating revenue, try quizzes. [05:22] That’s it for today! [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers [00:45] Neil never talks about his revenue. [01:00] He is worried about people copying his tactics. [01:30] Why feed the competition? [01:45] You shouldn’t get mad, just don’t reveal your numbers. [02:30] True Ventures is an example of an ethical VC firm. [02:57] Eric has a podcast where he grills people about their actual numbers. [03:15] However, Eric has never revealed his company’s numbers. [03:40] Get all the information you can, but don’t share your information! [04:24] When you hear stats and numbers from others, it’s not always accurate. [04:40] Make sure the data is accurate before you decide to copy their techniques. [04:48] That’s it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics. [01:55] Showcase as many episodes as possible in iTunes. [02:15] You can get a lot of data just by listening to other people’s podcasts. [02:50] Neil would never write an article breaking down his team’s entire strategy. [03:10] Take what you can from your competitors! [03:16] That’s it for today! [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry [00:42] Voice search is going to disrupt the SEO industry. [01:28] We can’t predict when it will take over, but it is becoming more popular. [01:38] Right now, it is used for quick information, not for in-depth purchasing research. [02:50] Eric thinks it is still business as usual, until he sees the scales tipping. [03:10] Brian Dean wrote an article on Backlinko about voice search. [03:27] In general, a strategy for voice search isn’t needed yet. [03:50] Try to keep your rankings up. [04:10] Just be aware of the trend. [04:20] That’s all for today! [04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Hack [00:40] Neil’s current favorite hack is brand-building. [00:50] When you build a brand and become visible, it’s easier to get rankings. [01:15] Stronger brands tend to rank higher. [01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand. [02:10] Eric likes the content re-usage framework. [02:35] It’s a process that scales really well. [03:05] Retaining a customer is less expensive than acquiring a new one. [03:55] Jeff Bezos said that “smart people change their minds often.” [04:08] That’s it for today! [04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Biggest SEO Mistake [00:40] Neil’s biggest mistake was always being short-sighted. [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future. [01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success. [01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site. [02:10] He wishes he spent his money on long-term projects. [02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas. [03:05] Unfortunately, the black hat ideas are greedy and short-sighted. [04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy. [04:35] Pick your opportunities wisely. [05:21] That’s all for today! [05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities [00:40] As long as Eric has known Neil, he has responded to every email. [01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty. [02:45] Neil also had a long email signature for a while, that he only recently cut out. [03:04] Neil put the Gmail app on his phone. [03:20] Whenever you open up an email, deal with it then and there. [03:30] Neil checks his email every hour for five to ten minutes. [03:50] Eric also builds in time to check his emails. [04:33] Neil woke up to 190-something emails this morning. [04:53] If you email Neil, he responds personally. [05:04] If you submit a support inquiry, it goes to his team. [06:18] Respond, otherwise you are leaving money on the table. [06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email. [07:04] That’s it for today! [07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle. [01:25] Using Zoom, he added a button that would bring them to a purchase page. [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”. [02:27] Now it goes to this link. [02:40] If you to Consulting.com, they have a good example of an application page. [02:54] The first thing you do after following the link is schedule a call. [02:58] After that, you fill out a survey about your business. [04:20] Eric and his team did a strategy call. [04:55] Once you switched to the application, their conversion rate went up. [05:05] They then made three sales for $6000 total. [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that. [07:15] Make sure you text people with reminders for scheduled calls. [07:30] It’s helpful to make people promise to show up for the call. [07:52] Schedule your calls within 48 hours of taking the webinar. [08:04] That’s all for today! [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw Your Own Mastermind [00:45] Eric through his own Mastermind. [00:55] He has been part of an Entrepreneurs’ group for a while. [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group. [01:36] It is important to surround yourself with the “right” people on a regular basis. [01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions. [02:15] The 9 people that attended were friends and/or acquaintances. [02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives. [03:05] Eric has already implemented some great ideas he got from the Mastermind. [03:45] Eric didn’t make money, but total cost was $3000 for the weekend. [04:05] He decided that everyone would pay at cost. [04:25] His main purpose was not to make money, but to learn. [04:45] The things learned will last longer than the money that could have potentially been made. [05:15] Eric is looking forward to doing it again. [05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind). [05:55] He sent a simple email invitation. [06:10] The response rate was less than 100%, because all but one invitee attended. [06:51] Keeping it small (max 15 people) is for the best. [07:20] That’s all for today! [07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.