How to Craft an Irresistible Hook

[00:27] Today’s Topic: How to Craft an Irresistible Hook

[00:36] A Hook is something that draws people in.

[01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.

[01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.

[02:15] Neil is testing out a headline hook right now.

[02:30] He also offers free resources.

[02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.

[03:20] A lot of it has to do with messaging.

[03:30] Squatty Potty figured out their messaging.

[03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.

[04:20] Check out the Harmon Brothers’ ads.

[05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.

[06:30] That’s it for Today!

[06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

How to Craft an Irresistible Hook | Ep. #791