Why You Should Change Your Lead Forms to Applications

[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications

[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.

[01:25] Using Zoom, he added a button that would bring them to a purchase page.

[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.

[02:27] Now it goes to this link.

[02:40] If you to Consulting.com, they have a good example of an application page.

[02:54] The first thing you do after following the link is schedule a call.

[02:58] After that, you fill out a survey about your business.

[04:20] Eric and his team did a strategy call.

[04:55] Once you switched to the application, their conversion rate went up.

[05:05] They then made three sales for $6000 total.

[05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.

[07:15] Make sure you text people with reminders for scheduled calls.

[07:30] It’s helpful to make people promise to show up for the call.

[07:52] Schedule your calls within 48 hours of taking the webinar.

[08:04] That’s all for today!

[08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Why You Should Change Your Lead Forms to Applications | Ep. #784