Marketing School - Digital Marketing and Online Marketing Tips

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally [00:46] Neil is now targeting various countries throughout the world via his website. [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market. [02:08] He went after Brazil first because he bonded with the audience from the event. [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality. [02:56] You can’t just hire translators, you need people on the ground. [03:30] Neil gets 100,000 visitors per month from Germany. [03:43] Brazil brings in over 230,000 visitors. [04:00] When you translate your content, it will take a year to get off the ground in those markets. [04:05] Don’t translate all of your content, make sure you curate it for each market. [05:19] That’s all for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Do You Market in a Brand New Industry? [01:00] Google is excellent for demand fulfillment. [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand. [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1 [01:57] Get people to blog or write articles about you. [02:30] Facebook ads work extremely well. [02:40] Influencers are key: maybe pay them to talk about or promote you. [03:15] Hoverboards blew up because people were instagramming about them. [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? [00:40] It took 3-4 years to generate revenue on Quicksprout. [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month. [01:20] Now, they are getting around 170,000 visits per month. [01:24] It took 2 years to get the ball rolling. [01:45] Most clients come from word of mouth. [01:55] Blog posts won’t generate leads. [02:10] When people link to your content, that will help your domain authority among other things. [03:14] Neil's website gets good traffic, but it took him 2 years to get there. [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads. [04:00] Legion Athletics has done well through promoting content. [04:15] Be crafty: use surveys, listservs, etc. to generate leads. [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site. [04:50] Blogging generates indirect sales. [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue. [06:00] Go to Singlegrain and join the email list. [06:10] The list has a super-signature. [06:30] Neil has recorded a thank you video depending on to which list you subscribe. [07:03] That’s it for today! [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line. [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow. [02:05] 3: Use push notifications and get people to opt-in through their browser. [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy. [03:35] 5: Make sure you are putting your name in the title tag. [04:45] 6: Remember your root domain. [05:12] Leverage internal linking. [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger. [05:54] That’s all for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable. [01:22] Also check out forums like BlackHatWorld to see what the chatter is. [01:40] Unless you see huge tanks, there is not much you can do. [01:52] The most important thing you can do is diversity your traffic. [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks. [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox. [03:25] CYA and diversify right out of the gate. [03:45] Even when things are going well, it can’t last forever. [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO. [04:37] Every year, you should be updating your content. [05:30] Look at data from different sources to determine if action is necessary. [05:42] Overall, having an omni-channel approach is key. [06:00] Don’t just assume you’ve been penalized when your traffic slows. [06:11] That’s all for today! [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers. [01:10] The tactics people have used in the past won’t work now. [01:20] A new tactic is to create tools. [01:32] If you give away a free tool, traffic will increase. [01:53] Tools have a cheaper cost per acquisition. [02:20] It’s called product-led growth. [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free. [03:00] They lock people out from certain features, which is a great tactic. [03:20] Get creative. Use design and development as well. [03:58] Check out ProfitWell. [04:10] They will show you what the cost per customer is or should be. [04:33] That’s all for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)? [00:40] There are a couple of websites that can help you with valuation. [00:48] Digital Exits has different calculators to use. [01:07] FEInternational publishes a lot of different content. [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa. [01:30] These sites will also tell you how much similar sites are worth. [02:01] BizBuySell is another great resource. [02:12] These sites have a lot of inventory you can check out. [02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon. [02:55] Ask yourself if you want to sell at the peak and then buy back at a low point. [03:21] Adventures is a resource Eric recommends. [03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead. [04:33] Research website brokers to find the right one. [04:44] You can also find someone to run your business for you as an alternative. [05:00] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Sell Ads on Your Site? [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are. [01:30] Neil used to think ads were useless. [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue. [02:21] It’s important to test this out. [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream. [03:45] Test out ads to see if it will help, but don’t use it as your main source of income. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore [00:37] In marketing, things change constantly. [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death. [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service. [03:10] Every few months, Google rolls out algorithm updates. [03:30] SEO from 10 years ago won’t work today. [04:15] If you look at Drift or Intercom, they didn’t copy the competition. [04:41] Drift always changes how they launch new features. [05:15] Product Hunt didn’t work for Neil as well as it did for Drift. [05:40] Always look for new channels and make sure you’re taking an omni-channel approach. [06:12] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Network with Rich People [01:05] There are a lot of people that want to network with the wealthy. [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value. [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag. [03:40] We’re speaking in generalities, but obviously, the advice works. [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people. [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them. [05:20] Neil treats everyone the same. [05:35] Once someone treats you like you’re different, it’s a turn-off. [06:30] Neil had a great experience of meeting someone in an airport. [06:50] The person followed up and so Neil followed up in return. [07:00] That’s it for today. [07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.