How Developers Drive More Traffic Than Marketers

[00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers

[00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.

[01:10] The tactics people have used in the past won’t work now.

[01:20] A new tactic is to create tools.

[01:32] If you give away a free tool, traffic will increase.

[01:53] Tools have a cheaper cost per acquisition.

[02:20] It’s called product-led growth.

[02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.

[03:00] They lock people out from certain features, which is a great tactic.

[03:20] Get creative. Use design and development as well.

[03:58] Check out ProfitWell.

[04:10] They will show you what the cost per customer is or should be.

[04:33] That’s all for today!

[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How Developers Drive More Traffic Than Marketers | Ep. #827