Marketing School - Digital Marketing and Online Marketing Tips

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales [00:33] 1: Full Contact. [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it. [00:58] It works in conjunction with Zapier. [01:22] It reduces time spent on data entry. [01:28] 2: Gong. [01:44] Gong will help you determine how a pitch went. [02:05] You can use the data to help optimize conversion rates. [02:54] 4: Schedule Once. [03:10] This will help you schedule Sales Rep calls and target the correct leads. [03:41] 5: Reducing Friction. [04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4. [04:20] 6: Integrate with Twilio. [04:40] You can send text reminders for scheduled sales calls. [05:05] 7: Front. [05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team. [06:02] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:44] The change is going to regard branding. [01:05] Over the last few years, the more links you build, the higher your rankings. [01:25] Links are still powerful, but brands rank and retain their rank long term. [02:22] If you build a brand, you are virtually indestructible. [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc. [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can. [03:45] SEO alone doesn’t work as well as it used to. [04:15] Eric got a lead that came in through a YouTube video posted on Facebook. [04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand. [05:08] That’s it for today! [05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the power of building an audience through live video strategies, including tips on engaging viewers, leveraging social networks, and retargeting. Explore ways to boost engagement and sales with live video content, showcasing successful marketers' strategies and maximizing authenticity. Learn about the benefits of transitioning from conferences to live streams using Wirecast software, and tips for promoting events in the LA area.

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About [00:48] Direct Heroes is a chatbot for Instagram. [01:00] It works through DM’s. [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses. [02:08] On social platforms, the best way to drive conversions is to engage your followers. [03:05] Drift has written great content on conversational marketing. [03:25] 2% of Eric’s leads are from conversational marketing. [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel. [05:25] Our tickets are too expensive, so manning chats wasn’t worth our time. [06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots. [06:46] That’s it for today! [06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It’s the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data. [05:35] You’re going to have to run a ton of tests to get statistical significance. [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads. [06:46] That’s all for today! [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Goes Up Must Come Down [00:40] The stock market is having a bad week. [00:55[ The SEO market is fluctuating, as well. [01:12] Eventually, everyone’s traffic goes down. [02:05] There are always cycles in business. [02:20] Every marketing channel changes their algorithm. [03:00] Keep innovating and trying new channels. Never let your foot off the gas. [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore. [04:33] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? [00:45] Brian Dean is the one who came up with this theory. [01:08] Google looks at each industry separately. [02:05] You don’t need long form content to succeed. [02:40] There a lot of things you can do to rank. [02:52] In the B2B industry, longer is better. [03:03] B2C, length isn’t as important. [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry. [04:11] See what the trend is for length. [04:32] That’s it for today! [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and low click-through rate. [03:15] This means you don’t have a good enough title or meta-description. [03:30] Low for B2B is below 1% CTR. [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data. [04:44] Check to see where you are having page speed issues, as well. [04:57] Look at GSC once per week. [05:10] Build that into your workflow. [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience. [05:39] That’s it for today! [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Login to Google Analytics? [00:55] You can get addicted to checking your stats. [01:26] It’s not helpful. Go be productive instead! [01:50] If you check everyday, there are diminishing returns. [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic. [03:15] Instead, just sign up for GA alerts. [03:50] Make sure you are comparing your stats from today to yesterday or this week to last. [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe. [04:50] That’s it for today! [04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should [00:35] Google Trends is the tool you aren’t using. [01:00] When brand mentions go up, so does traffic. [01:35] A trusted brand ranks higher. [01:45] Google Trends shows how your brand is ranking over time. [02:05] Google Trends is just a graph, but you can compare different businesses to your own. [03:34] In the title of your blog post, include your brand name. [03:45] Write amazing content. [04:05] People who spend a lot on video ads have higher trend ratings. [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand. [04:51] Use WireCast allows you to simulcast to different live platforms all at once. [05:15] Create live streams: It will increase engagement. [05:45] This will also help your static content. [05:52] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.