Marketing School - Digital Marketing and Online Marketing Tips

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In? [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results. [01:15] If you can break even in 90-120 days, you’re in good shape. [02:12] The thing that takes the longest is branding. [03:25] You want to see results months over months. [03:40] When testing, cut the things that are losing money and try something else. [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice. [04:35] Have a sense of urgency, but be patient. [04:52] That’s it for today! [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This) [00:50] Create a good product or service and you will gain customers from word of mouth. [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising. [03:10] They recently announced a new product. [03:22] That was enough marketing for them. The buzz has already begun. [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them. [04:45] They love to use celebrity marketing to do the talking for them. [05:05] Be remarkable and people will talk about you. [05:20] That’s it for today! [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Focus on Link Building in 2019? [00:40] Spend time on it, but don’t let it be your primary focus. [01:15] Take an omni-channel approach to marketing. [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space. [01:51] Focus on building your brand; the omni-channel approach is key to this. [02:45] You won’t succeed immediately. [02:55] Creating content and building a funnel will help you gain momentum. [03:15] It’s not a numbers game, it’s about quality. [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites. [04:25] Try to do it right and use useful and relevant information. [04:45] Some of our podcast information is contradictory, because things have changed over the past year. [05:30] Once you have momentum, the site will continue to grow. [06:02] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing [00:45] Eric went to a conference where he listened to how one company tracks employee progress. [01:38] Tweet at Eric if you would want to hear more about tracking employee progress. [02:05] Once a source stops broadcasting, they are no longer a reliable source, [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar. [02:45] Create Skype or Slack groups for FYI’s. [03:15] The key is just to encourage constant learning. [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information. [05:30] Consider lunch and learn events, conferences, and other in-person events. [06:00] Figure out what jives with your team members and adapt the learning methods to them. [06:11] That’s it for today! [06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Put On A Simple Brand Building Event [00:35] Last year, we had a Q&A event in LA. [01:15] We spent $3000 and made $2500, so we only lost $500. [01:30] Start small and be ok with losing money. [01:40] It’s important to have the right audience in attendance, [02:25] Having the right people will give you a greater ROI. [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc. [03:50] Most companies generate some amount of business from networking. [04:30] If it’s not high-ticket, you will lose money. [05:12] If you are small, start small and have just one audience draw speaking at your event. [05:53] That’s it for today! [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: How Eric Got His Podcast Banned [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast. [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts. [01:50] They started cracking down on “keyword stuffing”. [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords. [02:36] They also had to reach out to the support. [03:08] If you add keywords in the description, but not the title, you will be fine. [03:18] That’s it for today! [03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried [00:34] Ahrefs is the best tool! [00:47] There are features you probably aren’t using. [00:54] The Link Intersect lets you compare three competitors’ domains to your own. [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry. [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs. [03:25] Spend time using the Link Intersect and use the data you gain from that. [04:31] That’s all for today! [04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your funnel. [04:40] It’s rare that people focus on the lifetime value of their customers. [04:47] That’s it for today! [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Know Every Company That Visits Your Site [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed. [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site. [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer. [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult. [02:10] It’s much easier to approach top level execs at mid-sized companies. [03:05] Response rates are much higher at smaller companies. [03:15] Make sure you include the use of chat tools like Drift or Intercom. [03:30] Clearbit is also a great email tool. [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing. [04:38] That’s it for today! [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Content Marketing Will Change in 2019 [00:50] We are more conscious of doing omni-channel marketing. [01:40] Content is most likely old and regurgitated, which affects rankings. [02:23] Content marketing is played out. [02:45] You have to produce new, cutting edge content or it won’t rank well. [03:44] Build good will with live events. [04:01] It is so important to build actual relationships with people in order to succeed. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.