Marketing School - Digital Marketing and Online Marketing Tips

In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition) [01:10] When Eric was at Treehouse, they did a 12-day giveaway. [01:40] They even partnered with other companies to help sweeten the deals. [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign. [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers. [03:25] That’s it for today! [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It) [00:35] Everyone has search traffic, but how do you get more really quickly? [01:02] Use Google Search Console and look at the pages that are getting the most traffic. [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site. [01:25] Take the long-tail variations and include them in your copy. [02:03] Eric used this technique and has increased his traffic by 20% month over month. [02:41] Eric and his team took content that was out of date and updated it! [03:05] Use the content re-usage framework to help guide you through the process of updating content. [03:50] That’s it for today! [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas [00:50] 1: Leverage the 12 days of Christmas. [01:02] Each day, you can have a special offer. [01:32] 2: Have a special, one day event. [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales. [03:08] 4: Have a photo-sharing contest on social media. [03:26] Make sure the contest is product-centric and also offer your product as a prize. [03:48] 5: The spinning wheel (like Wheel of Fortune). [04:07] A prize wheel is a great way to attract people. [04:24] 6: Have a gift card bonus. [04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free. [05:07] 7: Cross-promote your products and services with another company. [05:24] That’s it for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together [00:38] You will often see the Marketing and Sales departments working against each other. [01:15] Figure out what would align both teams. [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO. [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial. [03:35] CRO’s are worth hundreds of thousands of dollars. [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together. [04:20] Use the Traction framework. [04:27] That’s all for today! [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It) [00:36] Dwell time is how long people spend on your page. [00:46] Google factors this in when ranking your site. [01:05] The longer a visitor stays on your site, the more engaged they are. [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords. [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time. [02:41] A friend of ours has an app called “YouTube Subscribe Bar”. [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel. [03:50] If you’re not sure what people want, make a survey asking them. [04:04] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond [00:45] Gong can be used for sales and to help coach your team. [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors. [02:40] Loom lets you record your screen. [03:06] It will also let you draw on the screen and have a call to action at the end of your video. [03:33] EverWebinar will help you create great webinars. [04:15] Wirecast allows you to livestream and simulcast your events. [04:57] VidIQ is a great video tool that will help you get more views. [05:17] Zoom is a great conference call and webinar tool. [06:00] This tool is perfect for increasing engagement. [06:20] Neil prefers WebinarJam. [07:00] That’s it for today! [07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a Marketing Plan for 2019 [00:48] Traction is a great resource to use and live by. [01;05] Use each quarter to plan for the next one. [01:55] Use Zoom to meet with your remote team. [02:10] Scale up everything that worked. [02:35] Think about how to increase lifetime value of customers. [03:45] Think about something extreme you can do. [03:53] Take something that is working and double down on it. [04:07] Think about what to eliminate. [04:31] What ideas can you use from other industries and apply it to your business? [04:56] What can you steal from competitors? [05:12] That’s it for today! [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Re-Write Your Content? [00:40] Neil goes through his content once per year. [01:20] Hubspot has employees specifically for content repurposing. [01:45] Problogger is a great place to find some of the best writers to help repurpose your content. [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips. [03:09] That’s it for today! [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't [00:45] The one tactic you’re neglecting is upgrading your content. [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic. [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x. [02:45] People like to link to top ranking pages. [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords. [04:45] Use Ahrefs to check your keyword rankings. [05:17] That’s it for today! [05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't [00:36] The tool you should be using is SparkToro. [00:44] It will tell you how many of your followers are bots, among other things. [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots. [01:22] The tool also gives you a klout score. [01:50] We both use Twitter as an immediate news source. [02:10] SparkToro also gives you the latest marketing news, as well. [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions. [03:10] That’s it for today! [03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.