How to Get Sales and Marketing to Work Together

[00:27] Today’s Topic: How to Get Sales and Marketing to Work Together

[00:38] You will often see the Marketing and Sales departments working against each other.

[01:15] Figure out what would align both teams.

[01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.

[02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.

[03:35] CRO’s are worth hundreds of thousands of dollars.

[04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.

[04:20] Use the Traction framework.

[04:27] That’s all for today!

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How to Get Sales and Marketing to Work Together | Ep. #859