Marketing School - Digital Marketing and Online Marketing Tips

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2) [01:01] Eric’s traffic is currently around 200,000/month. [01:05] Just a couple of years ago, they were only at 4000/month. [01:25] What has been working is constantly upgrading and repurposing content. [01:45] It’s important to be omnipresent, so his team will be doing live videos soon. [02:08] They’re going to test sponsoring live events, as well. [02:25] Eric is sponsoring the Growth Marketing Conference. [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses. [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward. [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?” [03:55] Asking yourself these questions will help you succeed in the new year. [04:00] That’s it for today! [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1) [00:35] On this episode, we’re going to discuss Neil’s master marketing plan. [01:01] Marketing is heavily saturated. [01:22] Neil intends to blog more, podcast, and make YouTube and live videos. [01:45] He intends to release more free software. [01:57] If he can gobble up market share, he can figure out how to monetize those users. [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free. [02:35] He predicts he will reach 3 Million visits per month if he does this. [02:55] Neil has already started to do some of this, so it’s already increased his traffic. [03:05] That’s it for today! [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5. [01:00] You can make quick videos, because they don’t need to be well-produced. [01:30] 2: Make your own content, do not use a professional photographer. [02:11] Self-produced content converts better. [02:33] 3: Use Many Chat or any chat program. [02:55] Try to get people to converse on Facebook Messenger. [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page. [04:05] This is a great way to schedule calls with leads. [04:22] 5: Direct Heroes Instagram bots are great. [04:55] 6: Test out different ways to generate sales. [05:15] 7: Share and promote content. [06:10] That’s it for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them) [00:40] Frank Kern was able to make money from books by giving one away. [00:52] Book funnels work. [01:10] Even though the buyers only pay for shipping, your costs will still be low. [01:20] However, you won’t make much back. [01:34] You recoup costs by getting the buyers to buy from you again. [01:45] Keep upselling once you hook them. [02:00] Use the book to liquidate your advertising costs. [02:35] Russell Brunson has a great book funnel. [03:16] Test your back-end offers before offering a book funnel. [03:55] Scribe is a company that helps people create and publish books. [04:26] The book funnel works best when you’re running ads for it. [04:56] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Marketers Do This [00:40] The best marketers document. [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team. [01:35] You won’t know what is working unless you document it. [02:22] Eric documents anything he has done two or three times. [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions. [03:00] Create an internal workplace Wiki to track everything. [03:45] Looop is a great training option, as is Trainual. [04:15] If you are going to document, get the whole company on board. [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything. [05:50] Make sure you have someone organizing the documentation process. [06:04] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should) [00:45] 1: Have a super-signature at the bottom of your email. [01:12] 2: Clean your lists. [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam. [02:41] 3: Use Sender Score to see if you are being blacklisted. [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks). [03:48] 5: Instead of putting a bunch of links in your email, keep it simple. [04:10] 6: Don’t send HTML based emails with templates. [05:06] 7: Write nine word emails. [05:15] When you do this, it should be right to the point. [05:33] It’s a great way to get a conversation started. [05:49] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails. [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days. [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat. [02:31] Neil likes to drive people to his webinar right from the email. [02:50] He feels this generates more immediate revenue. [03:35] Ben Settle has an email list called Email Players. [03:50] He popularized the idea of “Seinfeld Emails”. [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts. [04:28] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO [00:36] Look up your competitors in Ahrefs or SEMRush. [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value. [01:02] This information will help you determine what you should target. [01:45] Once you find one competitor, you can find others using the above listed tools. [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not. [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic. [02:50] BuzzSumo will give you an idea of competitors’ social shares. [03:10] That’s it for today! [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate [00:32] 1: Write a better title. [00:55] Try to bring people to the point of sale. [01:05] 2: Leverage curiosity. [01:20] Try to have a juicy hook. [01:52] 3: Improve your meta description. [02:30] 4: Use adjectives. [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article. [03:25] 5: Make sure you use a good thumbnail in YouTube. [04:00] Your thumbnail even matters on Facebook. [04:15] 6: Use rich snippets. [04:30] There is usually a plugin in Wordpress to help with something like this. [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates. [05:15] That’s it for today! [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Internal Linking The Right Way [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer. [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty. [01:25] Be more selective with this particular tactic. [01:45] Create content around long-tail phrases. [02:25] If you look at Zappos, they structure their site really well. [02:45] Each category page leads to further, more specific categories. [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through. [03:25] Make sure your sitemap is logical. [03:50] Interlinking throughout your content is a successful tactic. [04:24] That’s it for today! [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.