How to Do Internal Linking The Right Way

[00:27] Today’s Topic: How to Do Internal Linking The Right Way

[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.

[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.

[01:25] Be more selective with this particular tactic.

[01:45] Create content around long-tail phrases.

[02:25] If you look at Zappos, they structure their site really well.

[02:45] Each category page leads to further, more specific categories.

[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.

[03:25] Make sure your sitemap is logical.

[03:50] Interlinking throughout your content is a successful tactic.

[04:24] That’s it for today!

[04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How to Do Internal Linking The Right Way | Ep. #863