Marketing School - Digital Marketing and Online Marketing Tips

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost [00:35] The big trend right now is YouTube SEO. [01:06] The one thing that isn’t competitive right now is YouTube SEO. [01:45] On YouTube there isn’t a long waiting period to achieve results. [03:00] Put your ads on a different channel, so it doesn’t affect your watch time. [03:25] Optimize your video by putting keywords in the description and title. [03:40] Include a transcript via an SRT file. [03:51] Rev is helpful for this task. [04:48] Tube Sift is helpful for searching keywords. [05:15] Consider your thumbnail image and make sure it is click-worthy. [06:10] That’s it for today! [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram. [01:05] On Instagram story ads, people are encouraged to swipe up for more info. [01:12] They are then led to a landing page, where they can opt-in to emails. [01:17] After that, they get to see the training video. [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once. [01:55] Build a connection with people before you pitch them. [02:20] Send people to pre-sales pages. [02:40] Don’t be shady. [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site. [03:15] If people go to an authoritative site, they will trust your products or services. [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops. [05:25] That’s it for today! [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Truth About Content Marketing and Success [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run. [00:55] It’s better to create evergreen content. [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product. [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed. [02:12] Once you get one channel working, start building out to become omnipresent. [03:04] Everytime we have tried creating viral content, it never works. [03:40] You have to spend more time and effort to build a brand. [03:56] That’s it for today! [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked. [00:38] Google is always going to win, no matter how hard you try. [01:00] We don’t rely on one channel and neither should you. [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc. [01:55] It’s important to diversify. [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes. [03:12] When you are omnipresent, you are just running good defense. [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip. [04:13] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Marketing Predictions for 2019 [00:45] Everything is moving to live video. [01:00] If you create YouTube or Facebook videos, you will get more social engagement. [01:36] Really sophisticated AI is a long way off, but it’s getting better each year. [02:20] Machine learning and AI will one day make SEO a lot easier. [02:55] SEO will evolve in 2019. [03:15] Repurpose old content in an attempt to remain omnipresent. [04:30] Marketing is becoming a lot more expensive. [04:45] Free products and services are going to be big this coming year. [05:33] Google Profitwell’s Product Led Growth study. [05:55] That’s all for today! [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Headline [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy. [01:40] Don’t bait people, instead survey people using Survey Monkey. [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline. [03:00] Have a hook. [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them. [04:18] Run an A/B Split Test using variations of the title. [05:22] Keep your hook the same, but change a small element of it to target different people. [05:28] That’s it for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019 [00:35] 1: Using a tool like Landbot to make a conversational landing page. [00:51] If you want an example of this, go to the Marketing School site. [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once). [01:40] 3: Write concise copy. [01:54] Swiped has good examples of this. [02:10] 4: Do the opposite of what everyone else is doing. [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns. [03:21] 5: Post a video on your landing page. [03:44] 6: Create a longer landing page. [04:15] 7: Incentivize people. [04:52] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink [00:55] Red Bull isn’t just a drink, but a brand. [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump. [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%. [01:40] Red Bull focuses on a simple product and extreme marketing. [02:00] Red Bull is all about building a community. [02:45] They love putting their logo on cars, teams, etc. [03:15] Monster is smaller. They came from Hanson Juices. [03:45] They rebranded from Hanson Energy to Monster Energy. [04:05] Red Bull owns 43% of the market share, while Monster owns 39%. [04:15] What works for one, may not work for another. [04:30] Consider that what works for your competitors may not work for you. [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in. [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps. [05:40] 5 Hour Energy is marketed towards 9-5er’s. [06:00] That’s it for today! [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads) [00:40] Get your employees and team members to promote your products and content on social media. [02:04] You are earning views without having to pay for them. [02:25] Trade social media favors. [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post. [04:30] This tactic has helped put people on the map. [05:01] That’s all for today! [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.