What No One Tells You About Content Marketing

[00:27] Today’s Topic: What No One Tells You About Content Marketing

[00:35] The key isn’t just writing new content and promoting it.

[00:55] You have to update your old content.

[01:07] Kill off your irrelevant content.

[02:05] Have a methodical process for updating and repurposing your content.

[02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.

[03:37] You should be evaluating your content once per year, but ideally once every few months.

[04:09] That’s it for today!

[04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

What No One Tells You About Content Marketing | Ep. #881