Marketing School - Digital Marketing and Online Marketing Tips

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition. [01:30] Hubspot got into the CRM space a few years ago. [01:56] They coined the term “inbound marketing”. [02:42] The web is changing. [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly. [03:15] Freemium is a way to separate yourself from the crowd. [04:22] Start in the blue ocean before diving into the red. [04:55] Content marketing is hard to get into, because so many people are doing it. [05:15] Find alternative content outlets. [05:55] Be consistent and your fans will find you [05:59] That’s it for today! [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!  In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don’t solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest. [04:50] That’s it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019 [00:33] 1: Have an omnichannel approach. [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running. [01:35] 3: Do live streams. [01:57] 4: Encourage comments and respond to them. [02:30] 5: Collaborate with others who have similar audiences. [03:45] 6: Remarket everyone who didn’t check out on various social sites. [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term. [04:19] That’s it for today! [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019 [00:35] 1: Have a sidebar within your blog and link to your cornerstone content. [00:55] 2: Don’t forget about footer links. [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking. [01:50] 4: Amazon Polly will help you increase dwell time on your site. [02:15] 5: Build a brand. [02:30] Make sure people return to your site to build a strong brand. [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel. [04:30] 7: Don’t forget about YouTube SEO. [05:10] This will ensure that your video will rank. [05:20] That’s it for today! [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019 [00:45] 1: Custom-intent audiences. [01:01] Anyone searching for “red shoes” can get a red shoes ad. [01:20] The CPA is low. [01:30] 2: Create a remarketing video for all the people that didn’t check out. [01:50] Do an opposite pitch in this video. [02:10] 3: Don’t forget to connect your YouTube ads with analytics. [02:50] 4: Stop driving people back to the same landing page. [03:27] 5: Don’t forget about CPA bidding. [03:42] Once you get a few conversions, switch your bid amount. [04:15] 6: Run ads on Gmail. [04:35] 7: Don’t forget about Google Display Network Responsive Ads. [04:55] Have a responsive image. [05:05] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite [00:40] Fortnite is free to play. [00:55] Freemium is a great way to entice people. [01:12] Acquire the volume first, then collect revenue. [01:30] You don’t have to be perfect right off the bat. [01:40] Adapt and add new things later. [02:08] Fortnite has taken elements from other games. [02:41] They use channel-based marketing. [03:55] Don’t forget to engage with your community. [04:25] Especially talk to the most popular people in your community. [04:49] There’s no such thing as bad press. [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof. [05:35] Fortnite allows cross-platform play. [06:10] When you allow for that, you allow for a bigger community. [06:16] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Can Learn From the Chinese About Business [00:35] Eric has been reading a book AI Superpowers. [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology. [01:15] So, there was a lot of copying. [01:28] Look at what other people are doing and out-execute them. [02:05] Copying caught them up, but now they are the innovators. [02:20] The Chinese don’t just work five days, 9-5. [02:35] If you love what you’re doing, you won’t get burned out. [02:50] You don’t need a life. [03:10] The Chinese work 9am-9pm, 6 days per week. [03:33] Eric and Neil work 7 days per week and they don’t get burned out. [04:15] Even in America, copying is becoming more acceptable. [04:45] All the apps with “Stories” copied Snapchat. [05:25] Noah Kagan copied a lot from HelloBar. [06:00] WeChat is a powerful app. [07:03] Leverage the best concepts and apply them to your business. [07:26] That’s it for today! [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic [00:40] Gmail and other providers all have filtering systems in place. [01:30] Stop emailing people who do not open your emails on a regular basis. [01:45] Mailchimp will help you figure out which people to cut from your list. [02:25] Convertkit has tools that will help you with this, as well. [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list. [03:45] Email isn’t dead yet, so it’s important to look at this! [03:49] That’s it for today! [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start Off Strong in The New Year [01:03] Eric likes to look over his year and see what worked and what didn’t. [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday). [02:25] Your team can keep reflecting on the past week and what they could improve. [03:00] Team members should submit ideas and then implement them each week. [04:20] Block off time for different tasks. [05:50] Take different elements of our ideas that resonate with you and put them into play. [05:57] That’s it for today! [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google [00:34] Branding is so important. [01:02] If you have a strong brand, Google will rank you higher. [01:10] Check your ranking with Google Trends. [03:13] The only way to build a brand is to be omnipresent. [03:33] You have to market in all aspects, but you have to stick with it for years to be successful. [04:25] Coca-Cola took years before they were the hit brand they are today. [04:50] Be methodical and see what resonates with your audience. [05:06] That’s all for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.