7 Marketing Lessons You Can Learn From Fortnite

[00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite

[00:40] Fortnite is free to play.

[00:55] Freemium is a great way to entice people.

[01:12] Acquire the volume first, then collect revenue.

[01:30] You don’t have to be perfect right off the bat.

[01:40] Adapt and add new things later.

[02:08] Fortnite has taken elements from other games.

[02:41] They use channel-based marketing.

[03:55] Don’t forget to engage with your community.

[04:25] Especially talk to the most popular people in your community.

[04:49] There’s no such thing as bad press.

[05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.

[05:35] Fortnite allows cross-platform play.

[06:10] When you allow for that, you allow for a bigger community.

[06:16] That’s it for today!

[06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

7 Marketing Lessons You Can Learn From Fortnite | Ep. #887