Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
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Jan 19, 2019 • 9min

How to Meet Millionaires | Ep. #902

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Meet Millionaires [00:41] Millionaires go to events that have a cost associated with them. [00:54] A lot of millionaires go to Summit. [01:15] TED attracts a lot of wealthy people. [01:53] Eric likes to plan out what events he is going to attend each year. [02:10] He is going to an EO University event in Portugal. [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful. [02:45] You will attract people with money if you offer solutions they may not have thought of. [03:13] Don’t charge for advice or services, just offer your help. [03:33] Neil met a wealthy guy by helping him for free for over a year. [04:30] You have to understand why people befriend each other. [04:45] Connect on your common interests. [05:18] Provide value and go deep. [05:25] Treat millionaires the same as you would anyone else. [06:09] That’s all for today! [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!   Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 18, 2019 • 9min

How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) [00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads. [04:04] Consider creating multiple sites. [04:15] This includes social profiles and guest-posting. [04:30] Buffer grew through guest-posts. [05:22] Having a few competing sites is a lot of work/upkeep. [05:32] Remember to update your content. [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site. [06:15] That’s it for today! [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 17, 2019 • 9min

How You Can Do SEO Without Build Links | Ep. #900

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Do SEO Without Build Links [00:40] If you have a good product, you don’t have to fight for links, content, or attention. [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary. [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking. [03:00] Leverage social sites to get more press. [03:15] Reddit has subreddits for everything and is a great resource. [04:18] Our sites already have domain authority, so our tactics will be different. [05:00] Eric’s team is planning to create more products and sites that are practical. [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free! [06:11] That’s it for today! [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 16, 2019 • 8min

How to Self-Motivate | Ep. #899

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Self-Motivate [00:55] If you’re truly passionate about your product, it will keep you motivated. [01:13] Do what you love, so it never seems like work. [02:05] With each new project/domain, Eric learned something new. [02:46] As long as you’re improving over time, you will eventually reach your goal. [03:25] When Neil worked on projects he hated, he wasn’t motivated. [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people. [04:00] If you need more money, cut back on things in your personal life. [04:15] Read the book, Scaling Up. [05:10] Figure out what is important to you and frame your life around that. [05:23] That’s it for today. [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 15, 2019 • 9min

Day in Life of a Newbie SEO | Ep. #898

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Day in Life of a Newbie SEO [01:05] Eric made Light Show Videos and thought the site was going to be a hit. [01:30] He thought people would want to see laser light shows from music festivals. [01:48] He did keyword research and found high volume keywords. [01:58] Then he created content by finding YouTube videos of light shows and writing about them. [02:32] He then started reaching out to similar sites and got a few cross-links. [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money. [03:20] Neil created a job board, but he wasn’t getting any traffic. [04:08] He also did outreach and tried to make connections. [04:23] After changing his email template, he got 1 response. [04:41] It takes a lot of fine tuning to be successful. [05:20] Double down on what works. [05:33] Don’t just focus on traffic, remember to track revenue. [05:57] That’s it for today! [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 14, 2019 • 8min

How to Find an Angel Investor | Ep. #897

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find an Angel Investor [00:34] Go to AngelList. [00:45] This is the easiest way to get started. [00:52] Eric just raised his original money through friends and family. [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward. [01:17] Y Combinator Safe Note is a simple agreement for future equity. [01:34] It took him 2 weeks to raise $100,000. [01:51] Find relevant investors (those who understand your field). [02:18] You have to be ok with getting a “no”. [02:40] Look up how other major businesses raised money. [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know. [04:20] Don’t just go through the motions. [04:49] If you don’t have a solid business network, go to conferences to build one. [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site. [05:29] That’s all for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 13, 2019 • 7min

7 Facebook Ad Hacks That'll Crush it in 2019  | Ep. #896

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019 [00:33] 1: Run Messenger ads, as they are inexpensive. [01:07] 2: Turn off Instagram ads when running Facebook ads. [01:22] You will get the lowest ROI on Instagram. [01:35] 3: The story ads are performing well, so try one before they become too popular. [01:48] 4: Make remarketing videos. [02:00] 5: Facebook has an A/B testing option that you should try. [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats. [03:31] 7: Don’t just duplicate your ads. [03:50] Share one page post and stop splitting social stats. [04:20] That’s it for today! [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 12, 2019 • 7min

7 YouTube Ad Hacks That'll Crush it in 2019  | Ep. #895

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019 [00:35] 1: Make an offer with a countdown. [01:00] 2: Use YouTube to drive people to another video, instead of your site. [01:30] This is a less expensive CPA. [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats. [02:11] 4: Drive ads to your videos for higher engagement. [02:41] 5: Use videos for retargeting. [02:52] Cram your message in as quickly as possible. [03:18] 6: Drive ads to a sort of “choose your own adventure”. [03:40] The options allow the customer to customise their experience. [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history. [04:31] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 11, 2019 • 7min

The Number 1 Hack to Converting Visitors into Leads | Ep. #894

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?” [01:00] Quizzes tend to increase conversions. [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales. [02:15] Try Lead Quizzes and Outgrow to create quizzes. [02:32] Make sure your questions provide value to your visitors. [02:52] When it comes to leads, there are various ways to follow up. [03:05] Eric uses email to follow up. [03:32] Neil likes to schedule phone calls with leads. [03:48] That’s all for today! [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Jan 10, 2019 • 7min

The Secret to Facebook's Organic Algorithm | Ep. #893

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm [00:38] Everyone thinks it’s about getting likes and shares. [00:56] There is no way to guarantee that everyone will see status updates. [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments. [01:50] The key is asking the right question. [02:50] The whole purpose of social networks is to be social. [03:20] Be creative. [03:40] Don’t forget to engage with people yourself. [04:10] That’s it for today! [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

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