

Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books

Jan 19, 2019 • 9min
How to Meet Millionaires | Ep. #902
In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Meet Millionaires
[00:41] Millionaires go to events that have a cost associated with them. [00:54] A lot of millionaires go to Summit. [01:15] TED attracts a lot of wealthy people. [01:53] Eric likes to plan out what events he is going to attend each year. [02:10] He is going to an EO University event in Portugal. [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful. [02:45] You will attract people with money if you offer solutions they may not have thought of. [03:13] Don’t charge for advice or services, just offer your help. [03:33] Neil met a wealthy guy by helping him for free for over a year. [04:30] You have to understand why people befriend each other. [04:45] Connect on your common interests. [05:18] Provide value and go deep. [05:25] Treat millionaires the same as you would anyone else. [06:09] That’s all for today! [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 18, 2019 • 9min
How to Control Page 1 of Google (Not Just Rank #1) | Ep. #901
In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1)
[00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads. [04:04] Consider creating multiple sites. [04:15] This includes social profiles and guest-posting. [04:30] Buffer grew through guest-posts. [05:22] Having a few competing sites is a lot of work/upkeep. [05:32] Remember to update your content. [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site. [06:15] That’s it for today! [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 17, 2019 • 9min
How You Can Do SEO Without Build Links | Ep. #900
In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Do SEO Without Build Links
[00:40] If you have a good product, you don’t have to fight for links, content, or attention. [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary. [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking. [03:00] Leverage social sites to get more press. [03:15] Reddit has subreddits for everything and is a great resource. [04:18] Our sites already have domain authority, so our tactics will be different. [05:00] Eric’s team is planning to create more products and sites that are practical. [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free! [06:11] That’s it for today! [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 16, 2019 • 8min
How to Self-Motivate | Ep. #899
In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Self-Motivate
[00:55] If you’re truly passionate about your product, it will keep you motivated. [01:13] Do what you love, so it never seems like work. [02:05] With each new project/domain, Eric learned something new. [02:46] As long as you’re improving over time, you will eventually reach your goal. [03:25] When Neil worked on projects he hated, he wasn’t motivated. [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people. [04:00] If you need more money, cut back on things in your personal life. [04:15] Read the book, Scaling Up.
[05:10] Figure out what is important to you and frame your life around that. [05:23] That’s it for today. [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 15, 2019 • 9min
Day in Life of a Newbie SEO | Ep. #898
In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Day in Life of a Newbie SEO
[01:05] Eric made Light Show Videos and thought the site was going to be a hit. [01:30] He thought people would want to see laser light shows from music festivals. [01:48] He did keyword research and found high volume keywords. [01:58] Then he created content by finding YouTube videos of light shows and writing about them. [02:32] He then started reaching out to similar sites and got a few cross-links. [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money. [03:20] Neil created a job board, but he wasn’t getting any traffic. [04:08] He also did outreach and tried to make connections. [04:23] After changing his email template, he got 1 response. [04:41] It takes a lot of fine tuning to be successful. [05:20] Double down on what works. [05:33] Don’t just focus on traffic, remember to track revenue. [05:57] That’s it for today! [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 14, 2019 • 8min
How to Find an Angel Investor | Ep. #897
In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find an Angel Investor
[00:34] Go to AngelList. [00:45] This is the easiest way to get started. [00:52] Eric just raised his original money through friends and family. [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward. [01:17] Y Combinator Safe Note is a simple agreement for future equity. [01:34] It took him 2 weeks to raise $100,000. [01:51] Find relevant investors (those who understand your field). [02:18] You have to be ok with getting a “no”. [02:40] Look up how other major businesses raised money. [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know. [04:20] Don’t just go through the motions. [04:49] If you don’t have a solid business network, go to conferences to build one. [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site. [05:29] That’s all for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 13, 2019 • 7min
7 Facebook Ad Hacks That'll Crush it in 2019 | Ep. #896
In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019
[00:33] 1: Run Messenger ads, as they are inexpensive. [01:07] 2: Turn off Instagram ads when running Facebook ads. [01:22] You will get the lowest ROI on Instagram. [01:35] 3: The story ads are performing well, so try one before they become too popular. [01:48] 4: Make remarketing videos. [02:00] 5: Facebook has an A/B testing option that you should try. [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats. [03:31] 7: Don’t just duplicate your ads. [03:50] Share one page post and stop splitting social stats. [04:20] That’s it for today! [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 12, 2019 • 7min
7 YouTube Ad Hacks That'll Crush it in 2019 | Ep. #895
In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019
[00:35] 1: Make an offer with a countdown. [01:00] 2: Use YouTube to drive people to another video, instead of your site. [01:30] This is a less expensive CPA. [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats. [02:11] 4: Drive ads to your videos for higher engagement. [02:41] 5: Use videos for retargeting. [02:52] Cram your message in as quickly as possible. [03:18] 6: Drive ads to a sort of “choose your own adventure”. [03:40] The options allow the customer to customise their experience. [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history. [04:31] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 11, 2019 • 7min
The Number 1 Hack to Converting Visitors into Leads | Ep. #894
In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads
[00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?” [01:00] Quizzes tend to increase conversions. [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales. [02:15] Try Lead Quizzes and Outgrow to create quizzes. [02:32] Make sure your questions provide value to your visitors. [02:52] When it comes to leads, there are various ways to follow up. [03:05] Eric uses email to follow up. [03:32] Neil likes to schedule phone calls with leads. [03:48] That’s all for today! [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 10, 2019 • 7min
The Secret to Facebook's Organic Algorithm | Ep. #893
In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm
[00:38] Everyone thinks it’s about getting likes and shares. [00:56] There is no way to guarantee that everyone will see status updates. [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments. [01:50] The key is asking the right question. [02:50] The whole purpose of social networks is to be social. [03:20] Be creative. [03:40] Don’t forget to engage with people yourself. [04:10] That’s it for today! [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.


