Marketing School - Digital Marketing and Online Marketing Tips

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage [00:45] Omni-channel is the number 1 marketing channel you have to leverage. [01:10] The market is so flooded, that you have to have an omni-channel approach. [01:30] The content re-usage framework explains how to take on this approach. [02:00] Have a process to follow, it will make work and life easier. [02:15] Create processes for each type of marketing. [02:45] This is the way to create more quality content at scale. [03:00] Don’t be too rigid with your process. [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts. [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads. [04:02] We have to create a ton of content, so you will too. [04:30] The Google algorithm keeps changing and makes things extremely competitive. [05:15] You have to be more patient and persistent. [05:25] Speaking engagements get you fewer conversions than they used to. [06:04] That’s all for today! [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Juice LinkedIn [00:45] No one ever talks about LinkedIn. [01:06] The organic reach is extremely powerful right now. [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort. [02:25] It’s hard to get that same amount of reach on Facebook. [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic. [03:30] Get people from your company to engage with your post. [03:48] Timing doesn’t matter on LinkedIn. [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses. [04:46] That’s it for today! [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) [01:08] Joe Rogan’s podcast gets 100 Million downloads per month. [01:21] The podcast makes $40 Million a year. [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money. [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA. [02:47] More than ten people approached Neil about the LA event. [03:00] Podcasting is good for branding. [03:35] They don’t want to pollute the brand by advertising on the show. [03:47] When creating a podcast, you should have a goal. [04:10] This show has cost us more money than we’ve gotten out of it. [05:07] The free event will end up costing us money, but will pay out great dividends. [06:15] Building up good will pays off in the end. [06:40] Entrepreneur on Fire made over $45,000 last month. [07:12] That’s it for today! [07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:46] Content marketing is going to change. [01:02] Unless you are writing something that is new, it won’t rank. [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause. [02:28] Voice search is increasing in popularity. [02:31] By 2020, half of all searches are going to be voice searches. [02:45] Check out Backlinko for advice on how to prep your business for voice search. [02:51] Amazon Poly will take all your long-form text and turn it into an audio file. [03:06] Amazon Poly increases dwell time on your site. [03:30] YouTube SEO will be more popular. [03:45] It’s important to go after other search engines like YouTube. [04:45] Chat bots cut down on your speed score. [04:55] It will be important to optimize for speed. [05:15] Update your content on a regular basis. [05:40] That’s it for today! [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Hard Work Isn't The Key to Success [01:02] Just because you put in hours, doesn’t mean you will be successful. [01:45] The key is working more efficiently, not more. [01:54] Neil doesn’t schedule meetings on Fridays. [02:35] Always make time for yourself. [02:42] If you’re creative, you can be successful. [03:00] In order to scale, it’s important to have processes. [03:15] Hire people who are smarter than you. [04:26] When hiring, ask yourself if you would work for this person and if you admire them. [05:15] If a person’s references don’t check out, it’s a big red flag. [06:04] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Being Dumb Will Make You More Money [00:50] You don’t have to be good at everything to do well. [01:08] Eric can’t code and he’s not detail oriented. [01:25] He is aware of what his talents are and where he could improve. [01:45] Neil is good at HTML and PHP, but “sucks” at management. [02:45] Neil’s mom told him he had no common sense. [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate. [04:10] Make sure you hire the right people who will excel at things the you do not. [05:15] Be really good at what you enjoy and find people to fill in the gaps. [06:15] Remember to be humble and accept weaknesses in yourself. [06:52] That’s all for today! [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Digital Marketing Will Change in 2019. [01:10] Marketing is shifting in ways that many people don’t appreciate. [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content. [02:10] Google ranks content based on quality and newness. [03:00] Neil has been doing a lot of live videos lately. [03:35] One piece can become ten thanks to content repurposing. [04:45] Leverage an omni-channel approach. [05:00] Leverage the personal approach, as well. [05:48] In 2020, voice search will be 50% of all searches. [06:30] Machine learning is also on the rise. [07:00] That’s it for today! [07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Marketing Really Just Marketing? [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem. [00:50] Isn’t marketing just another engineering problem? [01:14] Who would be better at marketing: a person or a machine? [01:35] Marketers are also the people that come up with ways to automate marketing. [02:10] If you look at Google, it was created by Engineers. [02:25] Engineers are the ones solving a lot of problems. [02:35] People that are running marketing nowadays are “growth hackers”. [03:00] Dropbox grew through a referral program. [03:30] Eric and Neil need Engineers to help them with their marketing solutions. [04:20] Marketing is really just an engineering problem. [05:15] How can someone learn to be more creative? [05:30] Draw inspiration from different areas/industries. [05:48] That’s it for today! [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover [00:54] If your traffic isn’t going back up, you need to diversify. [01:08] Try different forms of SEO (YouTube). [01:20] An omni channel approach is so important. [01:47] It’s helpful to be paranoid as a business owner. [02:01] Once you get one channel working, move on to the next best channel. [02:35] Once you have diversified, you can afford to take more risks in the future. [02:51] You used to be able to achieve success through one channel, but times have changed. [03:31] The average millionaire has 7 revenue streams. [04:20] Neil has 13 revenue streams. [04:52] Be hungry and paranoid. [04:54] That’s it for today! [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.