The Number 1 Marketing Channel You Have to Leverage

[00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage

[00:45] Omni-channel is the number 1 marketing channel you have to leverage.

[01:10] The market is so flooded, that you have to have an omni-channel approach.

[01:30] The content re-usage framework explains how to take on this approach.

[02:00] Have a process to follow, it will make work and life easier.

[02:15] Create processes for each type of marketing.

[02:45] This is the way to create more quality content at scale.

[03:00] Don’t be too rigid with your process.

[03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.

[03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.

[04:02] We have to create a ton of content, so you will too.

[04:30] The Google algorithm keeps changing and makes things extremely competitive.

[05:15] You have to be more patient and persistent.

[05:25] Speaking engagements get you fewer conversions than they used to.

[06:04] That’s all for today!

[06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

The Number 1 Marketing Channel You Have to Leverage | Ep. #912