The Truth About Content Marketing and Success

[00:27] Today’s Topic: The Truth About Content Marketing and Success

[00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.

[00:55] It’s better to create evergreen content.

[01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.

[01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.

[02:12] Once you get one channel working, start building out to become omnipresent.

[03:04] Everytime we have tried creating viral content, it never works.

[03:40] You have to spend more time and effort to build a brand.

[03:56] That’s it for today!

[04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

The Truth About Content Marketing and Success | Ep. #879