How to Craft an Irresistible Headline

[00:27] Today’s Topic: How to Craft an Irresistible Headline

[01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.

[01:40] Don’t bait people, instead survey people using Survey Monkey.

[02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.

[03:00] Have a hook.

[03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.

[04:18] Run an A/B Split Test using variations of the title.

[05:22] Keep your hook the same, but change a small element of it to target different people.

[05:28] That’s it for today!

[05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How to Craft an Irresistible Headline | Ep. #876