The #1 Job Email Marketing Is Supposed To Do

[00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do

[00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.

[01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.

[01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.

[02:31] Neil likes to drive people to his webinar right from the email.

[02:50] He feels this generates more immediate revenue.

[03:35] Ben Settle has an email list called Email Players.

[03:50] He popularized the idea of “Seinfeld Emails”.

[04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.

[04:28] That’s it for today!

[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

The #1 Job Email Marketing Is Supposed To Do | Ep. #866