How Books Can Make You More Money (Even if You Don't Read Them)

[00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)

[00:40] Frank Kern was able to make money from books by giving one away.

[00:52] Book funnels work.

[01:10] Even though the buyers only pay for shipping, your costs will still be low.

[01:20] However, you won’t make much back.

[01:34] You recoup costs by getting the buyers to buy from you again.

[01:45] Keep upselling once you hook them.

[02:00] Use the book to liquidate your advertising costs.

[02:35] Russell Brunson has a great book funnel.

[03:16] Test your back-end offers before offering a book funnel.

[03:55] Scribe is a company that helps people create and publish books.

[04:26] The book funnel works best when you’re running ads for it.

[04:56] That’s it for today!

[05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869