How to Put On A Simple Brand Building Event

[00:27] Today’s Topic: How to Put On A Simple Brand Building Event

[00:35] Last year, we had a Q&A event in LA.

[01:15] We spent $3000 and made $2500, so we only lost $500.

[01:30] Start small and be ok with losing money.

[01:40] It’s important to have the right audience in attendance,

[02:25] Having the right people will give you a greater ROI.

[03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc.

[03:50] Most companies generate some amount of business from networking.

[04:30] If it’s not high-ticket, you will lose money.

[05:12] If you are small, start small and have just one audience draw speaking at your event.

[05:53] That’s it for today!

[05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How to Put On A Simple Brand Building Event | Ep. #848