What Should You Do When Marketing is too Expensive?

[00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?

[00:36] Each year, the costs go up.

[00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.

[01:05] Those channels produce good ROI.

[01:19] However, the best ROI comes from conversion optimization.

[01:46] Profitwell is a pricing services company.

[02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.

[02:36] They have found that content marketing remains effective.

[03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.

[03:47] Clickfunnels will help you maximize your funnel.

[04:40] It’s rare that people focus on the lifetime value of their customers.

[04:47] That’s it for today!

[04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

What Should You Do When Marketing is too Expensive? | Ep. #845