Marketing School - Digital Marketing and Online Marketing Tips

How to Deal With Google's Ever Changing Algorithm | Ep. #828

Nov 6, 2018

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In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm
[01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
[01:22] Also check out forums like BlackHatWorld to see what the chatter is.
[01:40] Unless you see huge tanks, there is not much you can do.
[01:52] The most important thing you can do is diversity your traffic.
[02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
[02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
[03:25] CYA and diversify right out of the gate.
[03:45] Even when things are going well, it can’t last forever.
[04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
[04:37] Every year, you should be updating your content.
[05:30] Look at data from different sources to determine if action is necessary.
[05:42] Overall, having an omni-channel approach is key.
[06:00] Don’t just assume you’ve been penalized when your traffic slows.
[06:11] That’s all for today!
[06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!