Why Copying Your Competition Doesn't Work Anymore

[00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore

[00:37] In marketing, things change constantly.

[01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.

[02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.

[03:10] Every few months, Google rolls out algorithm updates.

[03:30] SEO from 10 years ago won’t work today.

[04:15] If you look at Drift or Intercom, they didn’t copy the competition.

[04:41] Drift always changes how they launch new features.

[05:15] Product Hunt didn’t work for Neil as well as it did for Drift.

[05:40] Always look for new channels and make sure you’re taking an omni-channel approach.

[06:12] That’s it for today!

[06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Why Copying Your Competition Doesn't Work Anymore | Ep. #824