What Should You Do if Paid Ads Don't Work?

[00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work?

[00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.

[01:01] Just because you spend money, doesn’t guarantee revenue.

[01:30] Back at Treehouse, Eric paused ads when he first got there.

[01:50] Pausing campaigns allows you to look at the data and determine what the issues are.

[02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.

[03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.

[03:50] This will give you an idea about what your direction should be.

[04:40] In most cases, you should be retargeting.

[04:55] Facebook recently gave you the ability to compare your ads to competitors.

[05:15] If your Facebook ads stall out, change your ad and messaging.

[05:30] People have banner blindness.

[05:36] that’s all for today!

[05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

What Should You Do if Paid Ads Don't Work? | Ep. #821