How to Scale Your Content Marketing

[00:27] Today’s Topic: How to Scale Your Content Marketing

[00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.

[01:18] Step 2: Go out and hire writers. The editor may be able to help with this.

[01:36] Always hire the editor first.

[01:48] Step 3: Have the writers submit topic ideas.

[02:15] Remember the Content Reusage Framework.

[02:30] Step 4: Hire someone who helps with promoting.

[02:48] Step 5: Come up with rubrics for content guidelines and promotion.

[03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.

[03:30] Once again, reference the Content Reusage Framework to repurpose your work.

[04:03] Step 6: Have a content calendar.

[04:15] Once the content is out, you promote it. All of this should be in the calendar.

[04:52] That’s it for today!

[04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

How to Scale Your Content Marketing | Ep. #817