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My Failed Attempt at Content Marketing | Ep. #815

Oct 24, 2018

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In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at Content Marketing
[00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
[00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
[01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
[01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
[01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
[01:58] He got hit by a webmaster notification tool that said his content was spammy.
[02:04] He realized a lot of people were spamming his form, so he cleaned it up.
[02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
[03:19] It takes time to build a following and a lot of it comes down to promotion.
[03:31] Content and links are the most important factors of SEO.
[03:45] You have to figure out how to promote your site, product, content. Etc.
[03:57] Promotion always matters.
[04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
[04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
[05:00] Quality matters!
[05:06] If your content sucks, you will lose your ranking.
[05:45] Instead of hustling, create content about topics you like.
[06:19] That’s it for today!
[06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!