Marketing School - Digital Marketing and Online Marketing Tips

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Target Effectively on LinkedIn [00:38] On LinkedIn, you can target job titles, specialties, or seniority. [00:56] Targeting job titles is the easiest option. [01:16] Although everyone has odd titles nowadays. [01:30] The specialties option allows you to search for job function. [01:42] Seniority helps you narrow down the level of employee you are seeking. [02:10] It’s all about the content you produce. [02:24] Post content that’s related to your business. [03:02] When your post is more specific, you will get engagements from real leads. [03:30] LinkedIn groups are an option. [03:45] Retargeting is another option. [04:00] It’s about layering the options, so you can laser-target. [04:15] That’s all for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Even Need to Blog Anymore? [00:35] We still blog, but we try not to spend money on it. [01:15] You can’t please everyone with one format, which is why it is important to blog. [01:21] Blogs still generate more traffic from a Google search. [01:40] Podcasting only gets good traffic for the first 30 days. [02:08] When you blog, you have more control over the SEO. [02:35] People are able to find you more organically. [03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts. [03:45] If you’re going to blog, write about new, fresh ideas. [04:05] Once Google recognizes your site as “quality” it will push your results to the top. [04:18] That’s it for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today [00:45] 1: Post your content repeatedly on social media. [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would. [01:30] 2: Push things to your email list. [01:53] 3: Post a portion of your post on LinkedIn. [02:01] Make sure to link to your site so people can finish the post. [02:10] 4: Repurpose your content. [02:30] Make sure things are formatted for the sites you are using. [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook). [03:43] 6: Go back to basics. [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well. [04:25] Create posts based around your most successful topics. [04:56] 7: Make sure you keep your paragraphs short. [05:22] Short sentences and paragraphs will get you more reach. [05:30] That’s all for today! [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead. [00:52] Product-led growth has served him well. [01:25] Not many people know how to build products, so take advantage of that marketing tactic. [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet. [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing). [03:30] Figure out what’s right for your business. [03:43] UberSuggest is still growing month-over-month. [03:48] That’s it for today! [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often You Need to Post on Facebook [00:40] The median time spent on Facebook has gone down over the years. [00:57] The median engagement rate for Instagram is only slightly higher. [01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day. [01:45] People can ask not to see your content, so it’s to your benefit to not flood the site. [03:15] Neil boosts some of his posts, but not all of them. [03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator. [04:18] That’s it for today! [04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Paid Advertising is Actually Dying [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI. [01:10] So much VC money is getting wasted on ad spending. [02:05] You need to think about upsells and downsells. [02:40] Think of all the possible outlets you can use to push your upsells and downsells. [03:30] The biggest companies in China are not ad platforms, which is different here in the US. [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion. [04:15] China is better at monetizing, but we’re getting there. [04:16] That’s all for today! [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If Your Business is About to Fail, What do You Do? [00:35] When Eric took over Single Grain, it was about to fail. [00:54] Eric mapped out the worst case scenario and tried to plan for that. [01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios. [02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”. [02:33] Look at your numbers. [02:52] Go back to basics: what was successful in the past? [03:10] Replicate your past successes. [04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money. [04:35] That’s it for today! [04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate [00:40] 1: Personalization. [00:50] Try using Clearbit to help you personalize your pitch. [01:11] 2: Adding location to your copy. [01:52] 3: Don’t sleep on site speed. [02:10] 4: Remarketing videos. [02:34] Make sure you’re using the opposite pitch. [03:05] 5: Dynamic retargeting. [03:20] This is a more personal approach. [03:45] 6: Talk to your audience. [03:56] Whether on the phone or through a survey, you will see more conversions. [04:25] 7: Planning poker. [04:35] This is a way for the team to debate the finer points of certain A/B tests. [05:30] That’s all for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Structure Your SEO Team [00:45] Neil does a region-based search for team members. [01:05] He likes to look internationally for people to write content for their native country. [01:45] Eric once worked for an SEO strategist. [02:05] On this team, there was a lead, a strategist, and a tactician. [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company. [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building. [03:25] It’s very important to hire someone for content repurposing. [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel. [05:15] Heavy content is important when you’re starting out. [05:41] That’s it for today! [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire a VP of Growth [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers. [01:15] Ask for referrals. [01:30] Neil recommends researching your competitors and who their growth people are. [01:55] Shoot the growth people messages and introduce yourself. [02:10] Then ask these people for referrals (this may even include them). [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities. [04:40] Eric’s friend hired two growth people based on Eric’s recommendation. [05:50] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.