How to Structure Your SEO Team

[00:27] Today’s Topic: How to Structure Your SEO Team

[00:45] Neil does a region-based search for team members.

[01:05] He likes to look internationally for people to write content for their native country.

[01:45] Eric once worked for an SEO strategist.

[02:05] On this team, there was a lead, a strategist, and a tactician.

[02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.

[02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.

[03:25] It’s very important to hire someone for content repurposing.

[04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.

[05:15] Heavy content is important when you’re starting out.

[05:41] That’s it for today!

[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

How to Structure Your SEO Team | Ep. #954