Marketing School - Digital Marketing and Online Marketing Tips

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Structure Your Content Marketing Team [00:52] Eric’s team manages a dozen or so types of content. [01:50] Neil’s team manages about the same amount of content. [03:25] Each person on Eric’s team has a specific role. [04:05] They are a mix of full-time and contract workers. [05:45] Eric’s content is up significantly. [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation. [07:30] That’s it for today! [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads [00:36] 1: Have a customer data platform, like Segment. [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this. [01:40] 2: Make sure you are getting all the information you need. [01:57] Lead Quizzes makes it easier to capture leads. [02:21] 3: Personalization. [02:30] Drift allows for personalization in chats. [03:00] 4: MaxMind. [03:15] Include city and location within your copy. [03:50] 5: Mad Kudu is a lead-scoring tool. [04:15] 6: Clearbit allows you to pre-populate information in forms. [04:30] 7: Live chat is a great resource. [05:15] Check out Subscribers.com. [05:24] That’s it for today! [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads. [00:50] Rand Fishkin Tweeted about an interesting concept. [01:10] Links have a way of indicating from whence they came. [01:25] This makes it easier to figure out how to target someone. [02:05] Don’t forget the marketing rule of 7. [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels. [03:00] The rule of 7 may be becoming the rule of 14. [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers. [04:28] That’s all for today! [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019 [00:35] 1: UberSuggest. [00:42] The app now has a traffic analyzer. [01:15] 2: Meet Edgar. [01:30] This tool helps you schedule and share content. [01:40] 3: Exit Intel. [01:45] This tool is similar to Bounce Exchange, but it’s free. [02:30] 4: Lead Quizzes. [02:38] Drive people through the quiz flow and you can collect additional lead info. [02:50] 5: Hole.io or Segment. [02:55] These two tools are CDP’s. [03:37] 6: Clickflow. [03:45] Clickflow helps you A/B test your content. [03:55] 7: Outgrow. [04:10] This tool allows you to make calculators, which helps drive leads. [04:31] Bonus: Datanyze. [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using. [05:27] That’s it for today! [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It) [00:35] We have talked about this before. [00:45] Voice search is going to change everything. [00:55] 50% of searches will be voice searches by 2020. [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you. [01:55] Optimize for featured snippets. [02:07] Consider on building your brand to avoid the dip in traffic you will get. [02:45] You have to build your brand. [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio. [03:30] Some people would prefer to listen rather than read. [03:35] You need to start preparing for the future. [03:58] That’s it for today! [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn [00:33] LinkedIn Live is going to be the best new way to get more traffic. [00:47] They are pushing live extremely hard right now. [01:02] Just go live! [01:06] It’s doesn’t have to be great; either way you will still get more traffic. [01:40] Live is invite only right now. [02:03] This is the kind of thing that has a first-movers advantage. [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live. [02:32] That’s it for today! [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019 [00:35] 1: Live is going to get bigger this year. [00:58] 2: We’re going to see social networks pushing for more video content. [01:22] 3: Monetization is going to get better. [01:38] 4: The podcast market is going to get much bigger. [01:50] China’s podcast marketing is making millions of dollars. [02:18] 5: Comments are going to increase the virality of posts. [02:35] Social networks are going to rank things by the number of comments a given post has received. [03:40] Neil considers podcasts to be “social”. [04:03] 6: All social algorithms will start to behave the same way. [04:25] 7: A lot more people are going to go to YouTube to market. [04:46] That’s it for today! [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019 [00:42] We agree that omnichannel marketing is the best way to go. [01:10] We’ve discussed the rule of 7 before. [01:25] Make use of all the channels available to you. [02:08] Start off with similar channels. [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc. [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos. [03:30] Pollinate the internet with your information. [03:45] Instead of hitting one resource, hit a bunch at the same time. [04:00] If you leverage this approach, you will see increased results. [04:15] Also, remarket your audience. [04:26] That’s it for today! [04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing? [00:45] We think budgets are useless. [00:55] Even Fortune 1000 companies agree with us. [01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up? [01:30] Budgets should be based on profitability. [02:10] There’s nothing wrong with losing money on the front end. [02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range). [02:55] Neil would start with as little at $100-1000. [03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product. [04:08] Focus on getting the ratio correct. [04:10] That’s all for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people. [00:46] We’re not sure if it breaks the TOS of LinkedIn. [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people. [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules). [01:33] If you’re in another country, this may not matter. [02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors. [02:25] In order to beat them, you need to stay top of mind. [02:47] Dux Soup Turbo integrates with Zapier. [03:02] This helps you add them to your CRM. [03:45] You need to have personalized messages, which Dux Soup allows you to do. [04:10] That is it for today! [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.