What Percentage of Your Revenue Should You Allocate to Marketing?

[00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing?

[00:45] We think budgets are useless.

[00:55] Even Fortune 1000 companies agree with us.

[01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?

[01:30] Budgets should be based on profitability.

[02:10] There’s nothing wrong with losing money on the front end.

[02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).

[02:55] Neil would start with as little at $100-1000.

[03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.

[04:08] Focus on getting the ratio correct.

[04:10] That’s all for today!

[04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

What Percentage of Your Revenue Should You Allocate to Marketing? | Ep. #944