Marketing School - Digital Marketing and Online Marketing Tips

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing [00:45] We have blog content that is mediocre in terms of production and quality. [01:18] You have to look for winning content. [01:45] Go look at your best-performing content and increase results there. [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords. [02:42] The 80/20 rule is generally true. [03:00] Use Clickflow or GSC to split test your headlines. [03:33] A/B testing your content is important. [03:45] It’s a little effort for great results. [03:58] As other related sites or sites you’ve mentioned for a Tweet or share. [04:22] Pillar pages are well-designed chapters of information. [04:48] Each chapter should be 4000-5000 words. [05:00] The links are internal and interconnected. It’s a great way to increase rankings. [05:36] It’s a pain to update content, but it’s important. [05:47] That’s it for today! [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019 [00:40] Eric noticed that Neil’s Instagram was blowing up. [00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts. [01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel. [01:55] Micro content is what works on Instagram. [02:15] We do it to stay in touch with people, as well. [02:45] Eric thinks it’s the rule of 14 now, instead of 7. [03:00] Social media is hard to track/predict. [03:35] Build your audience first, then try to transfer that to your other outlets. [04:00] Creating an audience is a great way to grow your business and revenue/ [04:20] Eric likes to go live as often as possible. [04:45] Do what Tai Lopez does and go live on 5 different phones. [05:05] Going live on YouTube has accelerated Eric’s company’s growth. [05:56] That’s it for today! [05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords [00:40] Eric’s team has a video that ranks for “engagement”. [00:55] But how do you rank for a couple thousand keywords? [01:15] When  you write long form content, Google will pick it up and rank you for more keywords. [01:40] All of Neil’s posts are long form. [01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words. [02:12] You can include sections or chapters. [02:40] Make sure the keywords for which you rank are driving traffic. [03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations. [04:38] You can hire people to write basic content, then check your analytics to see which are working. [05:01] Take those and apply the Power Page Concept. [05:16] That’s it for today! [05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free) [00:38] We’re going to talk about the details of our live event in Downtown LA. [00:55] Nextiva is throwing a conference called NexCon. [01:15] Our friend that puts on NexCon told us how to save money. [01:50] There are many ways to throw an event and we figured we could eat the cost. [02:02] However, our NexCon friend told us to get sponsors to defray the costs. [02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference. [03:09] The VIP experience will be limited, as it’s dinner with both of us. [03:25] People will often pay for unique experiences. [04:00] If you would like to be a sponsor, DM one of us. [04:12] Neil thinks all companies should throw conferences. [04:30] We don’t care about the money, we just want to meet our listeners and customers. [05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is it Worth it to Start a Digital Agency? [00:38] Neil started out with Advantage Consulting Services. [00:53] A lot of people start agencies and then parlay it into a software company. [01:15] It’s a good way to get cash flow for other projects. [01:54] Eric feels with every new client you ad, the service gets worse. [02:25] Neil started an agency because he gets so many leads, that he had no choice. [03:00] However, an agency doesn’t scale that well. [03:25] Consider keeping your agency lean to insure your cash flow. [04:40] Expansion is hurting Neil’s profits, but it’s still working for him. [05:00] It’s hard to scale an agency past $5 Million. [05:35] It’s not easy to grow an agency in the first place. [05:47] They don’t generate revenue the same way. [06:12] Go to this Single Grain page to watch a video about growing an agency. [06:54] That’s it for today! [06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effectively Collect More Emails In 2019 [00:38] There’s a ton of pop-up email software out there. [01:05] The benefit is that they optimize and convert for you. [01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you  hit your desired conversion rate. [01:35] It costs about $3000 for the service. [02:10] Pop-ups don’t work as well as they used to. [02:25] Quizzes are a great device to get more emails. [02:40] Eric and Neil aren’t sure what the best method is anymore. [03:00] Eric is going to stick to creating free tools. [03:15] You don’t have to build a tool, just find what works for you. [03:28] You can buy tools or scripts instead of making them. [04:15] Live events/streams are a great gimmick for getting more email addresses.. [04:45] 1K Projects is a great resource. [04:50] That’s it for today! [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos. [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel. [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones. [01:33] YouTube tries to incentivize people to stay on their site. [02:15] Neil would attempt to keep people on his site instead of watching more videos. [02:32] It is getting harder and harder for him to do that when going up against YouTube. [03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video. [03:15] When he drives people to his site, he gets a higher view count. [03:46] That’s it for today! [03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Influencer Marketing Really Work? [00:35] Neil has used tons of influencer marketing. [01:02] Chinese influencers are killing the game and making a lot of money. [01:20] There isn’t a lot of good monetization through Instagram. [01:33] The US is behind China in influencer marketing. [01:52] It worked well at first, but now more people are doing and are charging a lot more. [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds. [03:06] Try to find micro-influencers to get a better ROI. [04:10] Eric reads an article about the Chinese influencer market. [05:22] The US is better at B2B marketing. [05:45] Go to Influence.co to find niche influencers. [05:53] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube. [01:09] Instagram isn’t the place to reach large B2B companies. [01:22] The Insta audience skews younger. [02:10] On Instagram, you have to hook people within the first ten seconds. [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts. [02:51] Ultimately, he wanted to help other people create viral videos. [03:30] Search Growth Everywhere+Kong and you will find more information on his friend. [03:40] Always have a hook. [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service. [04:30] Ideally, you are offering the best solution. [04:58] That’s it for today! [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric prefers Neil’s method to inventing his own terms. [04:21] That’s it for today! [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.