Marketing School - Digital Marketing and Online Marketing Tips

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly. [01:05] Using this, there is a good chance you could decrease your traffic. [02:20] HubSpot hires people to maintain and upgrade their content. [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks. [02:57] If it ranks for hundreds of keywords, you are in good shape. [03:20] Neil has employees that are hired specifically to upgrade content. [03:46] They are tasked with upgrading the higher-ranked content. [03:53] Use Clickflow to A/B test your title tags. [04:30] See if you have internal links to your posts, if you don’t: add them. [04:53] Don’t forget to check comments to see where you need to improve. [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors. [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live. [06:19] That’s it for today! [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time. [01:02] 2: Have an exit pop-up on your website for mobile visitors. [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site. [02:15] 3: Promote your podcast in your email signature. [02:28] 4: Promote your podcast across multiple platforms. [02:48] 5: Use email marketing; it works! [03:20] 6: Advertise on other podcasts. [03:35] We advertised on Overcast and it proved helpful. [04:00] 7: Cross promote with other businesses in your sphere. [04:31] That’s all for today! [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Amazon for Content and Product Development [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight. [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product. [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas. [02:45] Look at marketing as finding problems and coming up with solutions. [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews. [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful. [04:20] Look for feedback on ways to improve your competing product. [04:24] That’s it for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Rebrand Your Logo? [00:36] Slack recently rebranded their logo. [00:52] We are either neutral or against it. [01:17] People think the new logo looks like a swastika. [01:42] In general, think about how rebrands have gone historically. [02:00] Single Grain recently rebranded. [02:10] They created a story around the new logo and it fits their image more than the other one. [02:40] Eric and his team wanted to rebrand. [02:52] They wanted their logo to look more like a grain. [03:10] People really liked their rebrand. [03:22] Instagram rebranded. [03:33] People don’t like change and Eric didn’t like it himself. [04:00] If you think the rebrand is going to help your business, it probably won’t. [04:43] That’s it for today! [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should Do in a PR Crisis [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved. [01:10] Celebrities were paid to promote this event and the event basically didn’t exist. [01:26] There are two documentaries about it on Netflix and Hulu. [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event. [02:15] The result was an insane situation. [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers. [03:00] Deal with a crisis by being transparent. [03:11] Be willing to take advice about what to do to remedy the problem. [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more. [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful. [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control. [05:48] That’s all for today! [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Winning With Social Media [00:40] Slowly, we’re starting to do more and more social media posts. [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads. [01:20] If you post on social media, you get rewarded for popular content. [01:40] Whatever resonates with people will get circulated more by the site. [01:50] Engagement is the secret to winning. [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram. [02:35] Some people think longer content is better, but that isn’t accurate. [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that. [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged. [03:30] You will find that people will stay on your videos longer if you follow her format. [03:55] The formula applies to different forms of social media. [04:10] Ask for comments, as they have more value than likes. [05:44] That’s all for today! [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog [00:33] 1: Use advertising! [00:41] You have many options and it’s the most viable way to promote. [00:52] 2: Comment on other blogs in your field. [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address. [01:30] 3: Guest posts and collabs. [01:40] No matter which format you use, this will help get your name out there. [01:56] 4: Repurpose your content on Quora. [02:07] You can get thousands of views per month. [02:38] 5: Email marketing. [02:48] Email lists are great ways to promote your business. [03:07] You can also buy email drops from other lists. [03:16] 6: Push notifications. [03:25] This is a good way to bump up the number of visitors to your site, [03:36] 7: Use different social tools. [03:50] Scheduling posts is key. The more you can automate the better. [04:02] That’s all for today! [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Writing a Book? [00:40] Eric is writing a book called, Levelling Up. [00:47] It’s about entrepreneurship. [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book. [01:49] Neil has a New York Times bestseller on the market. [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again. [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business. [03:22] Selling books isn’t as effective as getting new visitors to your website. [03:43] Eric thinks Neil will come around to publishing. [04:50] That’s it for today! [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas. [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content. [02:04] Use UberSuggest to check out how keywords are trending and ranking. [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well. [02:45] Have your writers pitch ideas. [04:25] If you have ideas for us, pitch us! We love hearing suggestions. [04:56] That’s all for today! [05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Brilliant Example of Conference Marketing [00:35] Drift is a chatbot company. [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference. [01:30] Check out what they are offering. [02:50] Neil no longer uses Intercom, because it is too expensive. [03:10] Meanwhile, Drift is being creative and trying something new. [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it. [04:55] Burning money to be a leader is worth it if you’re a big company like Drift. [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors. [05:55] That’s all for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.