How to Use Amazon for Content and Product Development

[00:27] Today’s Topic: How to Use Amazon for Content and Product Development

[00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.

[01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.

[02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.

[02:45] Look at marketing as finding problems and coming up with solutions.

[03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.

[03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.

[04:20] Look for feedback on ways to improve your competing product.

[04:24] That’s it for today!

[04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

How to Use Amazon for Content and Product Development | Ep. #930