Should You Rebrand Your Logo?

[00:27] Today’s Topic: Should You Rebrand Your Logo?

[00:36] Slack recently rebranded their logo.

[00:52] We are either neutral or against it.

[01:17] People think the new logo looks like a swastika.

[01:42] In general, think about how rebrands have gone historically.

[02:00] Single Grain recently rebranded.

[02:10] They created a story around the new logo and it fits their image more than the other one.

[02:40] Eric and his team wanted to rebrand.

[02:52] They wanted their logo to look more like a grain.

[03:10] People really liked their rebrand.

[03:22] Instagram rebranded.

[03:33] People don’t like change and Eric didn’t like it himself.

[04:00] If you think the rebrand is going to help your business, it probably won’t.

[04:43] That’s it for today!

[04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Should You Rebrand Your Logo? | Ep. #929