A Brilliant Example of Conference Marketing

[00:27] Today’s Topic: A Brilliant Example of Conference Marketing

[00:35] Drift is a chatbot company.

[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.

[01:30] Check out what they are offering.

[02:50] Neil no longer uses Intercom, because it is too expensive.

[03:10] Meanwhile, Drift is being creative and trying something new.

[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.

[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.

[05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.

[05:55] That’s all for today!

[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

A Brilliant Example of Conference Marketing | Ep. #923