Should You Coin Your Own Terms For Marketing?

[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?

[00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.

[01:12] Most people are coining hundreds of terms, but only a handful are taking off.

[01:35] Neil would rather ride the coattails of a term, rather than inventing one.

[02:04] Let someone else build the demand, while you go in and fill it.

[03:11] It’s ok not to be the first-mover.

[03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.

[04:12] Eric prefers Neil’s method to inventing his own terms.

[04:21] That’s it for today!

[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Should You Coin Your Own Terms For Marketing? | Ep. #933